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Apple search ads is taking a big bite of the market
Thursday, October 26, 2017 by Austin Harris
AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in t...
Gap Between iOS and Android Continues to Grow
Wednesday, October 28, 2015 by Stuart Parkerson
According to App Annie’s Q3 2015 Market Index the gap in performance between the iOS App Store and Google Play continues to grow. Its not a one sided affair however, as Google Play’s overall market share continues to dwarf iOS, but from the app revenue side, Apple is a clear winner over Google.In Q3 2015 the report shows that worldwide downloads on Google Play were abou...
New Q1 2014 App Market Report Shows Google Play Revenue Climbs in US and China Leads iOS Growth
Tuesday, April 15, 2014 by Richard Harris
A new report from App Annie is showing that the worldwide app market continues to grow as Google Play revenue climbs in the United States, and China leads iOS growth. The analysis comes from the App Annie Market Index, a barometer of the macro trends that are emerging in the app ecosystem across stores, countries and categories. The analysis of the global...
