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Building a Modern Growth Stack
Tuesday, December 27, 2016 by Janice Ryan
At the onset of building out any startup there are a number of challenges to face. Founders must focus on everything from raising capital and finding the right team members to identifying what to build versus what to outsource or who partner with to bring a product to market. Attention to these important first steps can either make or break a company in the short term a...
Chatting With Twilio CEO Jeff Lawson About the API Economy Coming of Age
Monday, January 4, 2016 by Stuart Parkerson
We recently visited with Twilio CEO Jeff Lawson about emerging impact of the API economy. Jeff is a serial inventor with over 15 years of entrepreneurial and product experience. Prior to co-founding Twilio, Jeff was Founder & CTO of NineStar, Founding CTO of Stubhub.com and Founder, CEO and CTO of Versity. He was also one of the original product managers for Am...
Kahuna Expands Marketing Automation Platform Beyond Mobile
Wednesday, August 26, 2015 by Stuart Parkerson
On the heels of its announcement of a new $45 million round in funding, Kahuna is planning to do for email marketing what its platform has done for big-data and machine-learning based mobile marketing automation.This platform expansion brings Kahuna’s capabilities in personalized messaging for mobile to email (and more) with new functionalities leveraging rich context a...
adaptiv.io to Release Beta of Its Data Automation System for Online and Mobile Marketing
Monday, March 2, 2015 by Stuart Parkerson
Marketing and data automation provider adaptiv.io has announced the beta launch of its software for March 16. Interested developers can request beta access through adaptiv.io’s website.The beta launch of adaptiv.io will include the availability of Google Analytics, Adobe Analytics, Localytics, Kahuna and MixPanel integrations as add-on options to its system. These integ...
Kahuna Introduces RevIQ Tool Using Data and Behavioral Analysis to Automatically Optimize Push Notifications
Tuesday, November 18, 2014 by Richard Harris
Kahuna has introduced Kahuna RevIQ, a tool that helps companies maximize sales by telling them when and how to send push messages to their customers. RevIQ is a new product capability that uses collected data and behavioral analysis to automatically optimize push notification campaigns.There are two components of RevIQ. The first component optimizes send time delay for ...