Top BAYC NFTs are up for sale at a major price drop
Wednesday, November 1, 2023 by Freeman Lightner
The Bored Ape Yacht Club (BAYC), a collection of NFTs found on the Ethereum blockchain, boast some of the most expensive NFTs ever sold. However, with the recent news of NFTs continuing to decline, how much are they valued at now?
The most expensive BAYC NFTs are up for sale: experts reveal how much their price has dropped
Experts at CryptoGambling.tv analyzed Ope...
AI VS code extension from Metabob speeds up code review
Monday, May 15, 2023 by Freeman Lightner
Metabob announced a new artificial intelligence (AI)-powered virtual studio code (VSCode) extension for its debugging and refactoring tool that speeds software development code review by 60%. It provides users with useful context-sensitive code recommendations to fix errors right in the integrated development environment (IDE), and it is specifically trained to fix code...
Web3 map app to launch from Illust and partners
Thursday, March 16, 2023 by Freeman Lightner
Illust is proud to announce a partnership with BUIDL Week and the ETHDenver Web3 Festival (along with amazing artists, DAOs, local businesses, and musicians), to produce the very first official web3 city map of Denver. This revolutionary "application" will feature a channel for Denver designed to capture its history, culture, and inhabitants. Newcome...
NFTs are irrelevant. Say what!
Wednesday, November 23, 2022 by Richard Harris
NFT's, NFT's, NFT's! The buzzword you can't escape these days. But what are they and WHY? According to Hussein Hallak, the Co-Founder of Momentable, the new NFT e-commerce platform that is democratizing access to and reimagining the way we view art and culture, "NFT's are irrele...
IVR technology is losing money from customers because people hate them
Friday, September 27, 2019 by Freeman Lightner
Vonage, a global business cloud communications leader, today published new research which reveals that more than half (51%) of consumers have abandoned a business altogether because they've reached an automated menu of options, known as Interactive Voice Response (IVR), losing that company $262 per customer every year.
The 2019 Vonage IVR sur...
Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
Good AI starts with good data
Monday, December 10, 2018 by Heather Ames Versace
Nowadays, it seems like every company is doing something with AI - or if they’re not, they’d like to be. The technology promises to improve the way we work and live, and industries ranging from manufacturing to retail, to inspections, and everything in between are grappling to build their own AI solutions. But where to begin?
I like to say that AI is like...
Retarget mobile users by remembering the day 0 dilemma
Wednesday, August 22, 2018 by Alexei Chemenda
Imagine you owned a restaurant and hired an agency to help you increase sales. The agency tells you they can drive revenue by as much as 20 percent by changing your menu and training your waiters to upsell wine during the lunch rush. They test the strategy by splitting your tables into two groups. Group A receives the special menu and wine pitch. For Group B, it is busi...
A guide to ad retargeting responsibly
Tuesday, August 7, 2018 by Richard Harris
Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital.
How does ad retargeting work?
There are actually a few ...
Urban Airship launches in app automation engine
Friday, March 16, 2018 by Richard Harris
Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled an in-app automation engine. In-app messaging is a proven lifeline for apps to engage all users, but limitations in triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or inte...
Learning AI to stop the Terminator from taking your job
Tuesday, February 13, 2018 by Richard Harris
For me the mention of AI and machine learning shoots my thoughts right into the “Terminator” movies, and the great struggle to maintain human existence in the year 2029. The film series is based around a giant AI computing superintelligence named “Skynet”, which is essentially in control of the entire Earth, and a legion of robots that want to destroy anything that thre...
How iOS 11 will hurt developer revenue
Tuesday, October 10, 2017 by Richard Harris
With the new release of iOS 11, Apple has made a profound change to its Safari browser that is likely to affect users, advertisers, and, most dramatically, publishers. What’s at stake is a previously dependable source of revenue for content providers: third-party cookies. Browsers generate cookies for each URL a user visits, which, until now, could be spun off into thir...
Preparing for a developer interview
Saturday, September 9, 2017 by Tigran Sloyan
Being a genius software engineer won’t get you very far if you can’t get past the interview. Showcasing your technical skill is one thing, but talking about it is a whole other challenge. How can candidates best prepare themselves to talk through skill before heading in? Here are 5 tips to help you prepare for the next tech interview staring you down! 1.) Apply an advan...
DH2i launches DxEnterprise v17 for databases and Docker containers
Tuesday, August 29, 2017 by Christian Hargrave
DH2i has announced the release of DxEnterprise v17, a unified Windows and Linux Smart Availability solution for databases and stateful Docker containers. The latest generation of DH2i's software that enables workload and data portability and high availability, DxEnterprise v17, features built-in DR-readiness while ensuring near-zero planned and unplanned downtime-all wh...
IT pros think their job will get harder in next 3 years
Tuesday, August 22, 2017 by Christian Hargrave
ManageEngine, a real-time IT management company and creators of ServiceDesk Plus has announced the results of its IT Service Management Future Readiness survey. The report, which was conducted in collaboration with ITSM.tools, consisted of ten questions that focused on the opportunities and challenges ITSM will see in the future. It was presented to ITSM professionals a...
Checkmarx acquired Codebashing
Tuesday, July 25, 2017 by Christian Hargrave
Checkmarx has acquired Codebashing, an application security education company that delivers Game-like AppSec Training for Developers.Traditional secure coding education is ineffective and cannot scale to deliver continuous and across the board secure coding knowledge. Long training courses disrupt the developer’s daily routine and don't address the specific challenge as...
Kony gauges the state of apps in the enterprise
Tuesday, July 25, 2017 by Richard Harris
More businesses are realizing the importance of mobile apps, but are discovering deploying and managing apps in their business is not as easy as they had thought. To gauge the state of apps in the enterprise, Kony, Inc., an enterprise mobility and digital applications company, partnered with Wakefield Research. The global survey of more than 1,000 line-of-business execu...
Why app developers are choosing to freelance
Tuesday, January 31, 2017 by Richard Harris
Freelancing is increasingly becoming a career path that people are pursuing, and not only that, is one that could be leading to statistically higher work satisfaction than the traditional employment situation for many people globally. 50% of freelancers say there’s no amount of money you could pay them to take a traditional job, according to a study done by Freelancing ...
Mobile marketing tools and tips for 2017
Sunday, December 11, 2016 by Margie Kupfer
As the New Year approaches, marketers are carefully planning their strategies for their campaigns in 2017. Sure there are plenty of tools, tips, and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial. Here’s a crash course in mobile marketing tools brands should be using in 2017.Location-Based Marketing As futuristic as it so...
A world without software licenses
Thursday, October 6, 2016 by Patrick McFadin
I’ve been in this industry long enough to hear predictions of the future and witness them fail or succeed. Remember client-server computing? Yeah. They can be fun or insightful about macro trends, but each one has a probability of failure. I think I have a prediction that has zero percent chance of failure.
There is a point in the future when no one will buy a so...
Driverless cars will make auto insurance more complex
Wednesday, October 5, 2016 by Richard Harris
Ford Motor Company announced plans to produce fully autonomous cars by 2021. These vehicles will be manufactured in high-volume production and will be tailored for ride-hailing and ride-sharing operations, which means they will not have steering wheels, brake pedals, or other controls for human occupants. “This is a new world for insurers,” said Michael Macauley, CEO of...
Mobile Advertising Has Never Been About the Consumer Until Now
Tuesday, July 5, 2016 by Wally Nguyen
The rise of mobile advertising is nothing short of a revolution. Thanks to the innovation of various software and platforms that fall under the umbrella of “adtech,” brands and app developers have been able to stake their claim across every touch point of our digital lives. What’s more, this closing of the gap between brands and customers has primarily been billed ...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
Companies Are Falling Short in Meeting Consumer Mobile Expectations
Thursday, March 31, 2016 by Stuart Parkerson
According to a recent research study, companies are still finding it difficult to create mobile experiences that meet consumer expectations. The study was conducted by Sitecore which polled 4,500 consumers in 11 countries about their attitudes toward mobile interactions, expectations, and experiences. We recently visited with Scott Anderson, CMO of Sitecore, to dis...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
Top Five Lessons from Running A-B Tests on the World's Largest Professional Network
Tuesday, November 3, 2015 by Ya Xu
We run thousands of experiments each year at LinkedIn. Thousands of features, big and small, have been launched, refined, or discarded through our robust A/B testing platform. As a result of these experiments, we have learned a tremendous amount about how to make our products better and our members happier. At the same time, we have accumulated knowledge on how to ...
Hiring is Hard: The Search for an Elite Mobile Developer
Friday, October 16, 2015 by Breanden Beneschott
Mobile growth is staggering. The number of people accessing the Internet through their smartphones has more than doubled over the last five years. That means twice as many people downloading and using mobile apps as well. For most growth-minded businesses, it’s almost a crime at this point to not have a mobile app, or at the very least a mobile-friendly website.But you’...
What CEO and CFO Should Know About Digital Transformation
Friday, September 11, 2015 by Anatoly Belaychuk
When it comes to technology, Digital Transformation is probably the hottest topic at corporate boardrooms today.Why so? Mobile, social, cloud and big data aren’t that new; Google Trends shows that they have passed the peak. Yet Digital Transformation often associated with these components doubles in popularity each year. Before talking about “T” in DT, let’s clarif...
Don’t Turn Off Your Users: Spammy App Marketing Do’s and Don’ts
Monday, June 1, 2015 by Stuart Parkerson
If it looks like a duck, swims like a duck, and quacks like a duck - its probably a duck. And if it looks and feels like spam, its probably spam and we all know what happens to spam. We’ve had a long time to experience email spam on our computers and in that time our conditioning has been well engrained – we react negatively – ignoring or immediately hitting the de...
How to Tap into the Native Advertising Jackpot
Thursday, April 30, 2015 by Mark Rosner
Native ads have already taken over billions of dollars in ad spend, and as one of the fastest growing areas in advertising, they’ve only just gotten started. Publishers like Yahoo and Facebook are bullish on native ads, and for good reason. Yahoo found that native ads get a 3.6x lift in attention over their standard counterparts, and most of Facebook’s $7.9B in ad ...
New Study by MobPartner Shows App Publishers With Brand Awareness Are More Successful With Consumer App Downloads
Tuesday, November 18, 2014 by Richard Harris
A new study by mobile research firm On Device on behalf of mobile marketing company MobPartner has shown that mobile travel app users tend to resist spam and irrelevant which can cause them fail to engage with mobile travel ads.On Device spoke research 1,000 mobile users in August about how they engaged in travel research and planning, both on mobile and laptop, and wha...
5 Things To Consider When Monitoring Your App
Friday, October 17, 2014 by Amir Rozenberg
Mobile is explosive in nature. That being said, it has been shown more than once that across verticals, it’s very expensive to be naïve as to the expected user adoption when it comes to mobile applications. You quickly come to realize you need to understand the behavior of the application in production. Mobile monitoring is materially different from web monitoring,...
Study Shows Big Retail Firm’s ASO Swing and Miss: iOS App Keywords Misspelled, Irrelevant, and Unused
Thursday, July 10, 2014 by Stuart Parkerson
Yodel Mobile, a UK integrated mobile marketing agency, has released the results of its app store optimization (ASO) analysis in the retail sector. The research reveals opportunities for brands within the retail sector to do better with their ASO. The research highlights missed chances when it comes to brands getting their apps noticed and downloaded....
Best Practices for Developers and Publishers for Pitching Your App to the Media
Monday, May 19, 2014 by Artyom Dogtiev
When it comes to putting together a marketing plan for a mobile app promotion, a public relations component is always part of the mix. (Or at least it should be!) The most prominent part of public relations is media pitching: An effort to get your mobile app reviewed on relevant blogs and app review sites. Experience shows us that media relations is one of the most misu...
Microsoft Office Developer Tools for Visual Studio 2013 Are Updated
Wednesday, March 5, 2014 by Richard Harris
The Microsoft Office Developer Tools for Visual Studio 2013 – March 2014 Update is now available to download. The March 2014 Update ships with a number of new features that improves support for Office 365 Cloud Business App and apps for Office/SharePoint in Visual Studio 2013 RTM. It also allows developers to build new types of apps for Off...
