integrated marketing
integrated marketing news search results
Developer news items we found relating to integrated marketing
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SaaS predictions from BigPanda
Wednesday, January 13, 2021 by Brittany Hainzinger
We are about to witness the mass extinction of dinosaurs - vendors with on-prem software who have been dragging their feet on replatforming to a SaaS solution. They will try desperately to hang on to existing customers while pivoting investments, people and messaging with the promise of their new SaaS-centric, all-in-one platform.
By July 2021, I predict companies wi...
mTraction TVSync looks to expand into TV marketing
Thursday, May 4, 2017 by Austin Harris
mTraction TVSync was launched by Affle in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia. In the next phase of expansion, IPG Mediabrands & Affle would be taking this proposition and partnership across the APAC region. mTraction is used to track real-time TV commercials and sync digital ad...
Grey Taps Into ArcTouch's Expertise in Helping Brands Create Custom Digital Experiences
Thursday, February 25, 2016 by Stuart Parkerson
Marketing and advertising agency Grey recently acquired ArcTouch, a mobile design and development company, to tap into the company’s expertise in helping brands create custom digital experiences for phones, tablets and smart connected devices. We visited with Adam Fingerman, ArcTouch’s Co-Founder and Chief Experience Officer, to find out how the acquisition provides a u...
Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions
Wednesday, October 28, 2015 by Stuart Parkerson
Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...
