how to tap into the native advertising jackpot

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How to Tap into the Native Advertising Jackpot

Thursday, April 30, 2015 by Mark Rosner

Native ads have already taken over billions of dollars in ad spend, and as one of the fastest growing areas in advertising, they’ve only just gotten started. Publishers like Yahoo and Facebook are bullish on native ads, and for good reason. Yahoo found that native ads get a 3.6x lift in attention over their standard counterparts, and most of Facebook’s $7.9B in ad ...

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