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Female gamers are an untapped market for developers
Wednesday, February 27, 2019 by Richard Harris
Here are some fun facts. Women gamers make up 65% of all active gamers and they also play mobile games at a higher rate than men. What's even better for app developers and publishers, is that 79% of those females are more likely to make in-app purchases.
Brands want to reach this highly engaged audience, and yet, a large part of the gaming app industry's outp...
An Interview with InMobi's Anshul Srivastava Reveals Her Perspective as a Female Developer
Tuesday, January 19, 2016 by Richard Harris
We recently visited with Anshul Srivastava who is a senior software engineer at InMobi, to get her perspective on app development. Anshul Srivastava joined InMobi 2012 and has helped build and implement algorithms for the programmatic unified marketplace.
Anshul has also built an Android app called 'Paintastic' under her developer alias 'Creativity Unlimi...
App Camp For Girls Launches New Locations
Thursday, March 5, 2015 by Richard Harris
App Camp For Girls is launching two new locations in Summer 2015. Camp sessions will take place in Vancouver, BC, and Martinsville, NJ, along with established locations Portland, OR, and Seattle, WA. Campers receive a broad introduction to the process of iOS app development, from brainstorming and designing ideas to building and pitching their apps. The girls use Mac co...
