NFT marketplace Aimee rebranded
Tuesday, August 9, 2022 by Brittany Hainzinger
PolkaFantasy has announced the launch of their rebranded NFT marketplace, Aimee, on a quest to bring people from all over the world together for their love of NFTs on August 4th and 7th.
PolkaFantasy launches rebranded NFT marketplace Aimee
As part of the launch, Aimee is featuring an exclusive NFT collection with legendary artist, Keiji Inafune-san, known as...
IP blocking warning when preventing click fraud
Friday, July 29, 2022 by Freeman Lightner
Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every year. The fraudsters responsible for this crime include technically savvy website owners, transnational organized crime gangs, and even Nasdaq-listed multinationals.
The scam works like this: criminals create websites, and contact advertising networks like Microsoft Ads to r...
Search 3 NFT search engine lands
Thursday, June 9, 2022 by Freeman Lightner
HUMBL, Inc. has announced the launch of Search 3, a new cross-chain search engine designed to help users explore Web 3, a decentralized version of the world wide web, built on blockchain.
"The common complaints about Web 3 are that it is hard to find and the consumer tools are too complex. With Search 3, we have provided a simplified front door to Web 3, along w...
HitPiece facing legal action from RIAA
Wednesday, February 9, 2022 by Richard Harris
The Recording Industry Association of America (RIAA) sent a demand letter to the attorney representing the notorious (and now offline) NFT scam site HitPiece.com and its founders demanding the site stop infringing music creator Intellectual Property (IP) rights, provide a complete listing of site activities and revenues to date and account for all NFTs and artwork ...
Voice Technology predictions for 2022
Friday, January 14, 2022 by Brittany Hainzinger
Joe Hagan, Chief Product Officer, is responsible for the LumenVox product portfolio. For more than 20 years, Joe has directed high-performing Product Management, Strategy, and Marketing teams across a diverse set of technology companies. Prior to joining LumenVox, Joe established the Product Management function and built out the marketing organization for CiBO Technolog...
Data sharing predictions for 2022
Friday, January 14, 2022 by Freeman Lightner
Barr Moses, the CEO, and Founder of Monte Carlo worked with Fortune 500 companies as VP of Customer Operations at Gainsight to help teams use data as a competitive advantage. Lior Gavish, Barr’s co-founder, was formerly SVP of Engineering at Barracuda where he built fraud detection systems powered by data, ML, and analytics. Moses shares her 2022 predictions with ...
NFT industry predictions for 2022
Tuesday, January 4, 2022 by Freeman Lightner
Justin Daniels, a shareholder in the Atlanta office of Baker Donelson, provides corporate advice to growth-oriented and middle-market domestic and international technology businesses. He is passionate about cybersecurity and considers it a strategic business enterprise risk. Daniels shares with us his 2022 predictions about the NFT industry.
My prediction for NFT&rsq...
Artificial Intelligence authentication in 2022
Tuesday, January 4, 2022 by Brittany Hainzinger
Sanjay Gupta, Global Head of Product, at Mitek shares his 2022 predictions on the rise of touchless technologies, the impacts of digital banking, and the increasing use of voice and behavioral biometrics to verify identification.
Touchless technology will gain adoption in new industries
Technology designed to reduce friction in consumer behavior and improve t...
Synthetic data platform upgrades from MOSTLY AI
Wednesday, November 3, 2021 by Brittany Hainzinger
MOSTLY AI, which pioneered the creation of AI-generated synthetic data, launched an upgrade to its platform MOSTLY AI 2.0, the synthetic data platform that can automatically synthesize complex data structures, making it ideal also for software testing. MOSTLY AI 2.0 can be implemented on-premise or in a private cloud and adapts to different data structures of the compan...
Advanced digital fingerprinting capabilities from SEON
Monday, October 25, 2021 by Freeman Lightner
SEON, the fraud fighters, have unveiled modern digital device fingerprinting capabilities designed to identify and counter the latest internet and mobile fraud tactics used by sophisticated fraudsters and bots.
Advanced digital fingerprinting capabilities
Fraudsters increasingly use unusual device setups to speed their efforts. Device fingerprinting can ...
Synthetic data training program from MOSTLY AI
Monday, October 18, 2021 by Brittany Hainzinger
MOSTLY AI announced the launch of a new training program intended to help train the next generation of synthetic data superusers within enterprises. Several clients have already leveraged this program to kickstart their synthetic data journeys, with very positive results.
Synthetic data sets look just as real as a company's original customer data reflec...
Artificial Intelligence processor Telum coming soon from IBM
Monday, August 23, 2021 by Brittany Hainzinger
IBM introduced IBM Telum, their new processor that has on-chip acceleration for Artificial Intelligence inferencing.
The Telum Artificial Intelligence processor will be released in the first half of 2022
Here are the key highlights of Telum:
Lightning-Fast Fraud Detection
Telum’s on-chip acceleration for AI inferencing is capable of run...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
Not all security vulnerabilities are created equal
Tuesday, May 25, 2021 by Jack Mannino
Applications are the heart of employee and user productivity. There are billions of applications each with a specific function, value and, unfortunately, they also provide one of the easiest openings for cybercriminals and hackers to gain access to critical IT infrastructure and information assets. While most IT security professionals implicitly understand the concept o...
Developer edition of Incognia fraud prevention solution has launched
Tuesday, May 4, 2021 by Brittany Hainzinger
Incognia announced the launch of its Developer Edition, a free version of Incognia’s mobile fraud prevention solution for mobile app developers. The offering allows mobile developers to add frictionless fraud prevention to fintech and mcommerce apps, enabling superior UX design and account security within their apps. Developers benefit from Incognia’s rapid ...
Persistent memory makes its way into business applications
Tuesday, January 12, 2021 by Richard Harris
In 2021, more businesses will focus on rapidly accelerating and scaling out applications to meet the challenges of digital transformation.
In 2020, the COVID-19 pandemic drove many businesses, especially those in food delivery, eCommerce, logistics, and remote access and collaboration services, to dramatically scale-out and upgrade infrastructure to maintain high app...
NextNav releases a Unity plug-in for Pinnacle
Thursday, December 10, 2020 by Brittany Hainzinger
NextNav announced the release of a Unity plug-in for its vertical positioning service, Pinnacle, which delivers precise altitude data to unlock 3D experiences for geolocation applications. NextNav’s Unity plug-in makes it easy for developers to integrate vertical location into any application built with the Unity engine, including games, training applications, ind...
Political app vulnerabilities raise concern
Thursday, October 22, 2020 by Doug Dooley
With election season upon us, the US population is being inundated by candidate and proposition propaganda from a variety of sources – including television, the US mail, and mobile device apps. As annoying as this flood of information is at times, it’s important to understand that when it comes to these popular apps, and in fact all apps, if certain security...
HackNotice announces threat intelligence platform
Friday, September 18, 2020 by Brittany Hainzinger
HackNotice announced the launch of HackNotice Teams, a cybersecurity management platform powered by actionable threat intelligence and an industry solution to foster a company-wide culture of security. Built on HackNotice Premium’s technology, HackNotice Teams scours the dark web to alert employees of vulnerabilities, compromised information, and data breaches in ...
Being careful about 3rd party APIs
Monday, August 24, 2020 by Ameya Talwalkar
Over the past couple of years, we’ve seen a marked shift in the nature of API traffic from being largely driven by human actions to be increasingly machine-driven. While it used to take a human to click something on a website to trigger an API call and response, there are now sites and apps where upwards of 98% of total traffic is the result of bots -- some legiti...
PumaPay's latest advancements
Thursday, August 13, 2020 by Brittany Hainzinger
With their new hybrid solution, PumaPay differentiates itself from other payment service providers. Combining crypto with traditional finance, their service now enables payments to be made and received in any currency, with the PMA token acting as a means of value transfer, by virtually anyone from merchants of all varieties to end-users. With measures in place to ensur...
Ekata releases global identity verification dataset
Tuesday, June 16, 2020 by Brittany Hainzinger
Ekata announced the release of the latest innovation to its global identity verification dataset, Network Score. Network Score is a machine learning prediction that enables businesses to better identify good and bad customers based on a series of insights. The new dataset flags potentially risky digital transactions and fraudulent customers by analyzing the activity pat...
Results from 2020 Quarterly Mobile Index report
Tuesday, May 19, 2020 by Brittany Hainzinger
PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
Siren releases 10.4
Tuesday, March 10, 2020 by Brittany Hainzinger
Siren announced the release of Siren 10.4. The latest version of Siren introduces a major breakthrough in big data graph analysis, the capability of finding the “shortest” paths across connected records that are inside Elasticsearch clusters.
“Finding, the shortest and most significant data paths are absolutely critical in sectors such as intelligen...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Adjust to launch Control Center as part of Automate Suite
Tuesday, February 18, 2020 by Freeman Lightner
Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers.
Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...
Bill Kiriakis And Silvia Buermann get new roles with Adjust
Tuesday, January 28, 2020 by Brittany Hainzinger
Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce.
Breakthrough in voice biometric optimization comes with IDVoice 2.11
Monday, January 27, 2020 by Freeman Lightner
ID R&D announced the newest release of its voice biometric solution, IDVoiceTM version 2.11. This release delivers a breakthrough in voice biometric optimization with an AI-based SDK of under 1MB, enabling voice biometrics to be implemented on the edge - from chips to IoT devices - for a new era of security and personalization in the voice-enabled UX.
Neo4j the graph database
Tuesday, January 14, 2020 by Richard Harris
ADM: What is Neo4j?
Hunger: Neo4j is an open-source, native graph database that provides an ACID-compliant transactional backend for your applications. Initial development began in 2003, but it has been publicly available since 2007. Neo4j is referred to as a native graph database because it efficiently implements the property graph model down to the storage level. T...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
FTC cracks down on comprehensive data security for Utah company
Thursday, November 14, 2019 by Richard Harris
A Utah-based technology company has agreed to implement a comprehensive data security program to settle Federal Trade Commission allegations that the company failed to put in place reasonable security safeguards, which allowed a hacker to access the personal information of a million consumers.
InfoTrax Systems, L.C., provides back-end operation services to multi-leve...
The accuracy of AI necessary to solve problems
Tuesday, October 22, 2019 by Richard Harris
We recently had a conversation with Aaron Edell, Director of Applied AI at Veritone who says data scientists are going about building AI/ML solutions wrong when they try to achieve 100% accuracy. They can spend hours building, testing, and rebuilding until the solution is 100 percent accurate until deploying. When data scientists spend this extra time perfecti...
Match.com gets sued by FTC for using fake love interest ads
Thursday, September 26, 2019 by Christian Hargrave
This just in from the FTC. The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OkCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com.
The agency also al...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...