Match.com gets sued by FTC for using fake love interest ads
Thursday, September 26, 2019 by Christian Hargrave
This just in from the FTC. The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OkCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com.
The agency also al...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Speakers and agenda for DevOps Enterprise Summit 2019
Wednesday, August 28, 2019 by Richard Harris
IT Revolution released its full conference agenda, and next round of business and technology leaders presenting at DevOps Enterprise Summit Las Vegas 2019. Hosted at The Cosmopolitan of Las Vegas from October 28-30, DevOps Enterprise Summit is an industry conference for business and technology leaders to learn how to develop and deploy software faster and to win in...
Moshi Blum joins Adjust as General Manager Israel
Wednesday, August 28, 2019 by Brittany Harris
Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv.
Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...
Advertisers are ditching the open market report from PubMatic says
Thursday, August 22, 2019 by Brittany Harris
PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...
Artificial Intelligence capabilities in Siren 10.3 release
Wednesday, August 21, 2019 by Richard Harris
Siren, an investigative intelligence platform released Siren 10.3. The latest version of Siren launches five new artificial intelligence (AI) capabilities: entity resolution, deep learning-based predictive analytics and alerting, deep learning-based times series anomaly detection, real-time topic clustering for textual corpuses and associative model technology...
Don't sleep on App-Ads txt implementation
Thursday, July 11, 2019 by Matt Barash
It took just 18 months for 77% of the top 5,000 global websites that sell programmatic ads to adopt the Authorized Digital Sellers method (ads.txt) – a file that lists which companies are permissioned to sell their digital inventory.
So when the IAB came out with the 1.0 version of app-ads.txt in mid-March, the question became, how long will adoption take? Afte...
Fintech and developers get challenged by Finastra appathon
Thursday, July 11, 2019 by Richard Harris
Finastra has issued a challenge to Fintechs and developers with its first-ever public appathon, inviting anyone with a good idea to build an application that solves a common pain point for North American community banks and credit unions, using its FusionFabric.cloud platform.
Participants will use Finastra’s US Banking APIs, accessible for free on the FusionFa...
CBS partners with Unity to provide an AR ad solution
Monday, July 1, 2019 by Richard Harris
CBS Interactive has partnered with Unity Technologies to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.
“Through the introduction of new ad formats like AR, we are continuing to create meaningful moments for CBS ...
Kx technology to power anti-fraud platform from Machine Advertising
Monday, June 24, 2019 by Richard Harris
Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...
Anomaly detection by Instaclustr processes 19 billion events per day
Wednesday, June 19, 2019 by Brittany Harris
Instaclustr announced it has successfully created an anomaly detection application capable of processing and vetting real-time events at a uniquely massive scale – 19 billion events per day – by leveraging open source Apache Cassandra and Apache Kafka and Kubernetes container orchestration. Get the source code on github.
Anomaly detection is the identific...
Watson Ads Builder announced from IBM
Wednesday, June 12, 2019 by Richard Harris
IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property.
Watson Ads Builder is designed to enable agencies and developers to ingest a...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Mobile app testing market to be valued at $13.3B by 2026 report says
Monday, May 13, 2019 by Richard Harris
The mobile application testing solution market is anticipated to witness significant revenue growth during the forecast period, owing to rising demand across commercial and corporate sectors. Requirements for regression testing, the need to tackle issues caused due to device diversity, and increasing mobile applications such as m-commerce are the major drivers for the r...
A serverless search engine for Data Scientists and Developers emerges
Friday, March 22, 2019 by Richard Harris
Rockset announced the general availability of a cloud service that allows developers and data scientists to put complex data sets to use in minutes instead of weeks.
Current trends in technology - smart devices, digital lending, fraud detection, omnichannel retail, machine learning, microservices, and real-time business dashboards - all require clean...
Location based mobile advertising fraud is hard to police
Monday, March 18, 2019 by Richard Harris
Mobile ad targeting is a moving target - pun intended, and location data fraud and counterfeiting is a global problem in the advertising ecosystem. Many marketers are unaware of the massive implications that unverified data can have on mobile ad campaigns - it's difficult to geo-target ads that target drive-to-store when the geolocation is wrong or invalid.
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
No-call registry won't stop robo-calls from finding you
Wednesday, January 9, 2019 by Richard Harris
Progress in the fight to block robocalls has been slow or non-existent, a new survey finds.
Approximately half of consumers who signed up for the National Do Not Call Registry (49%) say they receive the same number of robocalls, and 19% say they receive more robocalls since signing up. The findings come from a recent survey by Clutch, the leading B2B research, ...
Unity developers get analytics services from Kochava
Monday, December 17, 2018 by Christian Hargrave
Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content.
How Kochava helps Unity Developers
Join us for a free mobile app security threats webinar on Tuesday
Friday, December 7, 2018 by Richard Harris
In 2016, a record 3 billion Yahoo accounts were hacked, and Uber reported that hackers stole the information of over 57 million accounts. Then in 2017, 412 million user accounts were taken from Friendfinder’s sites, and 147.9 million consumers were affected by the Equifax Breach. In 2018, Under Armor said that that it's My Fitness Pal app was hacked, affecting...
ArangoDB NoSQL database platform updates to 3.4
Thursday, December 6, 2018 by Richard Harris
ArangoDB announced the GA release of ArangoDB 3.4 - a transactional database solution which enables developers to efficiently interact with multiple data models by using just one technology and one query language. Major new enhancements in ArangoDB 3.4 include ArangoSearch, a feature which transforms ArangoDB, when combined with traversals or joins in AQL, from a data r...
AimBrain joins the ForgeRock Trust Network with biometric solutions
Thursday, December 6, 2018 by Richard Harris
AimBrain announced its place on the ForgeRock Trust Network, which recently celebrated the traction made by the end of its first year. ForgeRock Trust Network is a global partner programme designed to provide organizations with access to a comprehensive range of authentication, risk and fraud management, identity proofing and identity enrichment solutions, all of which ...
Key insights into app performance and competition from Adjust
Wednesday, December 5, 2018 by Richard Harris
Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry.
Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Christian Hargrave
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
Zero latency apps gets closer to reality thanks to Redis Labs
Tuesday, November 20, 2018 by Richard Harris
Complex technologies like a self-driving car take in huge amounts of data from its environment, processing it and make appropriate decisions on how to respond within a few milliseconds. This is the kind of zero latency future Redis Labs is enabling, and they announced at Redis Day London, the latest release of Redis Enterprise with two key functionalities: Red...
Top ten ICO scams that swindled over $687M
Friday, September 28, 2018 by Richard Harris
Initial Coin Offerings are one of the most tempting investment options for those hoping to profit from the ever-evolving world of cryptocurrency. However, the lack of regulation has allowed ICO investors to become targets of sneaky schemes.
Though ICOs have snowballed, with more than 750 being invested in during 2018 alone, the number of scams has also steadily risen...
30,000 blacklisted apps hosted on the Google Play Store report finds
Friday, September 21, 2018 by Richard Harris
RiskIQ has released its Mobile Threat Landscape Q2 2018 Report, which analyzed 120 mobile app stores and more than two billion daily scanned resources. The findings show a spike in blacklisted apps headlined by Trojans and Adware, as well as a fascinating shift in tactics by mobile threat actors.
For the second year in a row, RiskIQ observed a sharp increase in black...
Women Who Tech announces top 10 start-up finalists
Thursday, September 20, 2018 by Christian Hargrave
Women Who Tech has announced the 10 finalists for its Women Startup Challenge Europe. Hundreds of women-led startups from 35 countries competed to pitch to investors and tech leaders, including Mitchell Baker, Chairwoman and Co-Founder of Mozilla, Jean-Louis Missika, Deputy Mayor of Paris, Fatou Diagne, Partner and Cofounder at Bootstrap Europe, Julien Quintard, Managin...
Tunity launches SDK to let developers build TV audio streaming apps
Tuesday, August 7, 2018 by Richard Harris
Tunity announced the debut of Tunity SDK for Audio. An SDK that gives any customer-facing business, from restaurants to gyms, airports, and universities, the ability to implement a white-labeled version of Tunity’s deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tun...
Machine learning for the banking industry helps reduce criminal risk
Tuesday, August 7, 2018 by Richard Harris
Mindtree is using artificial intelligence and machine learning technology to help banks improve their ability to detect financial crimes and enhance reconciliation management. These service offerings are made possible through a partnership with Tookitaki's machine-learning-powered platform.
Banks and other financial institutions are challenged by both the rising ...
Swace wants to save social media engagement
Tuesday, August 7, 2018 by Christian Hargrave
Social media services platforms are seeing a massive boom in audience growth, but users still don’t like how these platforms use their data to make money. Brand engagement on social networks has steadily decreased, despite greater investments to gain user attention. A new solution is here to disrupt the status quo of social media brand engagement in a completely n...
A guide to ad retargeting responsibly
Tuesday, August 7, 2018 by Richard Harris
Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital.
How does ad retargeting work?
There are actually a few ...
Amazon prime day 2018 data is out from Liftoff
Monday, August 6, 2018 by Richard Harris
Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week.
Amazon Prime Day i...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
Parallel ad bidding solution launches by PubNative
Friday, July 13, 2018 by Richard Harris
PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...