PumaPay's latest advancements
Thursday, August 13, 2020 by Brittany Hainzinger
With their new hybrid solution, PumaPay differentiates itself from other payment service providers. Combining crypto with traditional finance, their service now enables payments to be made and received in any currency, with the PMA token acting as a means of value transfer, by virtually anyone from merchants of all varieties to end-users. With measures in place to ensur...
Ekata releases global identity verification dataset
Tuesday, June 16, 2020 by Brittany Hainzinger
Ekata announced the release of the latest innovation to its global identity verification dataset, Network Score. Network Score is a machine learning prediction that enables businesses to better identify good and bad customers based on a series of insights. The new dataset flags potentially risky digital transactions and fraudulent customers by analyzing the activity pat...
Results from 2020 Quarterly Mobile Index report
Tuesday, May 19, 2020 by Brittany Hainzinger
PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
Siren releases 10.4
Tuesday, March 10, 2020 by Brittany Hainzinger
Siren announced the release of Siren 10.4. The latest version of Siren introduces a major breakthrough in big data graph analysis, the capability of finding the “shortest” paths across connected records that are inside Elasticsearch clusters.
“Finding, the shortest and most significant data paths are absolutely critical in sectors such as intelligen...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Adjust to launch Control Center as part of Automate Suite
Tuesday, February 18, 2020 by Freeman Lightner
Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers.
Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...
Bill Kiriakis And Silvia Buermann get new roles with Adjust
Tuesday, January 28, 2020 by Brittany Hainzinger
Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce.
Breakthrough in voice biometric optimization comes with IDVoice 2.11
Monday, January 27, 2020 by Freeman Lightner
ID R&D announced the newest release of its voice biometric solution, IDVoiceTM version 2.11. This release delivers a breakthrough in voice biometric optimization with an AI-based SDK of under 1MB, enabling voice biometrics to be implemented on the edge - from chips to IoT devices - for a new era of security and personalization in the voice-enabled UX.
Neo4j the graph database
Tuesday, January 14, 2020 by Richard Harris
ADM: What is Neo4j?
Hunger: Neo4j is an open-source, native graph database that provides an ACID-compliant transactional backend for your applications. Initial development began in 2003, but it has been publicly available since 2007. Neo4j is referred to as a native graph database because it efficiently implements the property graph model down to the storage level. T...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
FTC cracks down on comprehensive data security for Utah company
Thursday, November 14, 2019 by Richard Harris
A Utah-based technology company has agreed to implement a comprehensive data security program to settle Federal Trade Commission allegations that the company failed to put in place reasonable security safeguards, which allowed a hacker to access the personal information of a million consumers.
InfoTrax Systems, L.C., provides back-end operation services to multi-leve...
The accuracy of AI necessary to solve problems
Tuesday, October 22, 2019 by Richard Harris
We recently had a conversation with Aaron Edell, Director of Applied AI at Veritone who says data scientists are going about building AI/ML solutions wrong when they try to achieve 100% accuracy. They can spend hours building, testing, and rebuilding until the solution is 100 percent accurate until deploying. When data scientists spend this extra time perfecti...
Match.com gets sued by FTC for using fake love interest ads
Thursday, September 26, 2019 by Christian Hargrave
This just in from the FTC. The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OkCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com.
The agency also al...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Speakers and agenda for DevOps Enterprise Summit 2019
Wednesday, August 28, 2019 by Richard Harris
IT Revolution released its full conference agenda, and next round of business and technology leaders presenting at DevOps Enterprise Summit Las Vegas 2019. Hosted at The Cosmopolitan of Las Vegas from October 28-30, DevOps Enterprise Summit is an industry conference for business and technology leaders to learn how to develop and deploy software faster and to win in...
Moshi Blum joins Adjust as General Manager Israel
Wednesday, August 28, 2019 by Brittany Hainzinger
Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv.
Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...
Advertisers are ditching the open market report from PubMatic says
Thursday, August 22, 2019 by Brittany Hainzinger
PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...
Artificial Intelligence capabilities in Siren 10.3 release
Wednesday, August 21, 2019 by Richard Harris
Siren, an investigative intelligence platform released Siren 10.3. The latest version of Siren launches five new artificial intelligence (AI) capabilities: entity resolution, deep learning-based predictive analytics and alerting, deep learning-based times series anomaly detection, real-time topic clustering for textual corpuses and associative model technology...
Don't sleep on AppAds txt implementation
Thursday, July 11, 2019 by Matt Barash
It took just 18 months for 77% of the top 5,000 global websites that sell programmatic ads to adopt the Authorized Digital Sellers method (ads.txt) – a file that lists which companies are permissioned to sell their digital inventory.
So when the IAB came out with the 1.0 version of app-ads.txt in mid-March, the question became, how long will adoption take? Afte...
Fintech and developers get challenged by Finastra appathon
Thursday, July 11, 2019 by Richard Harris
Finastra has issued a challenge to Fintechs and developers with its first-ever public appathon, inviting anyone with a good idea to build an application that solves a common pain point for North American community banks and credit unions, using its FusionFabric.cloud platform.
Participants will use Finastra’s US Banking APIs, accessible for free on the FusionFa...
CBS partners with Unity to provide an AR ad solution
Monday, July 1, 2019 by Richard Harris
CBS Interactive has partnered with Unity Technologies to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.
“Through the introduction of new ad formats like AR, we are continuing to create meaningful moments for CBS ...
Kx technology to power antifraud platform from Machine Advertising
Monday, June 24, 2019 by Richard Harris
Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...
Anomaly detection by Instaclustr processes 19 billion events per day
Wednesday, June 19, 2019 by Brittany Hainzinger
Instaclustr announced it has successfully created an anomaly detection application capable of processing and vetting real-time events at a uniquely massive scale – 19 billion events per day – by leveraging open source Apache Cassandra and Apache Kafka and Kubernetes container orchestration. Get the source code on github.
Anomaly detection is the identific...
Watson Ads Builder announced from IBM
Wednesday, June 12, 2019 by Richard Harris
IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property.
Watson Ads Builder is designed to enable agencies and developers to ingest a...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Mobile app testing market to be valued at $13.3B by 2026 report says
Monday, May 13, 2019 by Richard Harris
The mobile application testing solution market is anticipated to witness significant revenue growth during the forecast period, owing to rising demand across commercial and corporate sectors. Requirements for regression testing, the need to tackle issues caused due to device diversity, and increasing mobile applications such as m-commerce are the major drivers for the r...
A serverless search engine for Data Scientists and Developers emerges
Friday, March 22, 2019 by Richard Harris
Rockset announced the general availability of a cloud service that allows developers and data scientists to put complex data sets to use in minutes instead of weeks.
Current trends in technology - smart devices, digital lending, fraud detection, omnichannel retail, machine learning, microservices, and real-time business dashboards - all require clean...
Location based mobile advertising fraud is hard to police
Monday, March 18, 2019 by Richard Harris
Mobile ad targeting is a moving target - pun intended, and location data fraud and counterfeiting is a global problem in the advertising ecosystem. Many marketers are unaware of the massive implications that unverified data can have on mobile ad campaigns - it's difficult to geo-target ads that target drive-to-store when the geolocation is wrong or invalid.
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
Nocall registry won't stop robocalls from finding you
Wednesday, January 9, 2019 by Richard Harris
Progress in the fight to block robocalls has been slow or non-existent, a new survey finds.
Approximately half of consumers who signed up for the National Do Not Call Registry (49%) say they receive the same number of robocalls, and 19% say they receive more robocalls since signing up. The findings come from a recent survey by Clutch, the leading B2B research, ...
Unity developers get analytics services from Kochava
Monday, December 17, 2018 by Christian Hargrave
Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content.
How Kochava helps Unity Developers
Join us for a free mobile app security threats webinar on Tuesday
Friday, December 7, 2018 by Richard Harris
In 2016, a record 3 billion Yahoo accounts were hacked, and Uber reported that hackers stole the information of over 57 million accounts. Then in 2017, 412 million user accounts were taken from Friendfinder’s sites, and 147.9 million consumers were affected by the Equifax Breach. In 2018, Under Armor said that that it's My Fitness Pal app was hacked, affecting...
ArangoDB NoSQL database platform updates to 3.4
Thursday, December 6, 2018 by Richard Harris
ArangoDB announced the GA release of ArangoDB 3.4 - a transactional database solution which enables developers to efficiently interact with multiple data models by using just one technology and one query language. Major new enhancements in ArangoDB 3.4 include ArangoSearch, a feature which transforms ArangoDB, when combined with traversals or joins in AQL, from a data r...
AimBrain joins the ForgeRock Trust Network with biometric solutions
Thursday, December 6, 2018 by Richard Harris
AimBrain announced its place on the ForgeRock Trust Network, which recently celebrated the traction made by the end of its first year. ForgeRock Trust Network is a global partner programme designed to provide organizations with access to a comprehensive range of authentication, risk and fraud management, identity proofing and identity enrichment solutions, all of which ...