Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
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Apps that use icons gain users
Wednesday, September 11, 2024 by Austin Harris
New research from SplitMetrics has found that apps that optimize icons can land up to 25% more users. The findings are part of a new report, ASO Benchmarks & Mobile Trends Report 2024, which analysed close to 200 apps and over 3500 A/B tests across Google Play and the Apple App Store.
Apps that use icons gain users
The study found that the average mobile ...
Apps with highest install rates (CPI) revealed in latest report
Wednesday, August 7, 2024 by Richard Harris
SplitMetrics, an app growth solutions company, has released its latest report, ASO Benchmarks & Mobile Trends Report 2024, offering a comprehensive analysis of App Store Optimization (ASO) benchmarks and mobile trends for 2024. The report delves into three key app categories: finance, shopping, and utilities.
Apps with highest install rates (CPI) revealed from
S...
Geo-Fraud Detection mobile app by Appdome
Friday, August 2, 2024 by Freeman Lightner
Appdome announced it has enhanced its Geo-Fraud Detection service to include two new defenses: Geo-Location Fencing and Geo DeSync Attack Detection. Combined with other Geo-Compliance features available on the Appdome platform, mobile app developers and enterprises can eliminate location-based fraud, ensure geo-compliance and deliver location relevant use...
Ekata releases global identity verification dataset
Tuesday, June 16, 2020 by Brittany Hainzinger
Ekata announced the release of the latest innovation to its global identity verification dataset, Network Score. Network Score is a machine learning prediction that enables businesses to better identify good and bad customers based on a series of insights. The new dataset flags potentially risky digital transactions and fraudulent customers by analyzing the activity pat...
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Women are using financial apps more than men says Liftoff report
Friday, April 12, 2019 by Brittany Hainzinger
Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...
Flurry Research Shows Rapid Growth of Mobile Addicts
Monday, July 20, 2015 by Richard Harris
There is a new report out resulting from research by Flurry to identify the characteristics of the ultimate power users of mobile, what Flurry dubs as “Mobile Addicts.” The report builds on information first obtained in a similar study Flurry hosted in the second quarter of 2015.When comparing this year’s research from last year, the findings report that from Q2 2014 to...
New Q1 2014 App Market Report Shows Google Play Revenue Climbs in US and China Leads iOS Growth
Tuesday, April 15, 2014 by Richard Harris
A new report from App Annie is showing that the worldwide app market continues to grow as Google Play revenue climbs in the United States, and China leads iOS growth. The analysis comes from the App Annie Market Index, a barometer of the macro trends that are emerging in the app ecosystem across stores, countries and categories. The analysis of the global...
Localytics Predicts Huge App Marketing Opportunities for Developers in Europe
Friday, February 21, 2014 by Stuart Parkerson
Localytics has recently posted its insight into opportunities to market apps to the European market. Localytics data from both European and US markets reveals that the European user base represents a huge opportunity for companies with a mobile presence.The report was posted on the Localytics’ website by Allison Averill, a business analyst and content marketing spe...
