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Developer news items we found relating to fast growing app market

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John Choi has joined as Vice President of User Acquisition (UA)

Friday, January 24, 2020 by Brittany Hainzinger

ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...

Applause Platform improves quality assurance platform

Thursday, January 9, 2020 by Richard Harris

Quality assurance (QA) is a rapidly changing field, a result of dev and engineering teams moving faster and releasing more frequently. Applause – the leading crowdtesting provider – is looking to evolve along with QA. The company recently launched Applause Labs, an innovation engine where it hopes to develop new concepts for companies’ QA processes. ...

How to get user engagement in 2020

Thursday, January 2, 2020 by Scott Tomkins

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...

The fastest growing app markets in 2019

Thursday, October 10, 2019 by Freeman Lightner

Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed. Faste...