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Kahuna Expands Marketing Automation Platform Beyond Mobile
Wednesday, August 26, 2015 by Stuart Parkerson
On the heels of its announcement of a new $45 million round in funding, Kahuna is planning to do for email marketing what its platform has done for big-data and machine-learning based mobile marketing automation.This platform expansion brings Kahuna’s capabilities in personalized messaging for mobile to email (and more) with new functionalities leveraging rich context a...
Facebook Now Provides the Ability to Measure and Track Specific Conversions Across Mobile Devices
Thursday, August 14, 2014 by Richard Harris
Facebook has announced the ability to provide cross-device reporting for Facebook ads, enabling advertisers to see how people are moving between devices, across mobile apps and the web, before they convert. This reporting provides insight into cross-device conversions which are becoming increasingly common as people move between their phones, tablets and deskt...
