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Developer news items we found relating to facebook app marketing
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Analyzing Four Different Facebook App Marketing Strategies
Friday, August 21, 2015 by Stuart Parkerson
Matt Kane of Fisku recently provided a profile of four different Facebook app marketing strategies to reach specific audiences or acquire app users. We found his analysis interesting enough to provide an overview here.In his blog post, Matt provided the following list in ordered from least to most effective:Tier 4: Just the basics: As simple as you can get, broad demogr...
Facebook Add App Ads for Mobile User Engagement and Conversion
Thursday, December 26, 2013 by Richard Harris
Facebook has released three new updates to make it even easier to create mobile app ads, reach existing users, and drive people back into an app.
Developers can now create mobile app ads for engagement and conversion from Facebook’s Ads Create tool, offering a simpler way to set up engagement campaigns (to roll out the week of Christmas). Developers will still hav...
Marketing Your App on Facebook Just Got a Little Better with App Center Videos
Thursday, December 26, 2013 by Richard Harris
Games and apps developers can now give Facebook users a taste of what it's like to use their app by adding videos to their App Details page in App Center.
The Facebook App Center is the number two source of installs on Facebook so it would be foolish not to take advantage of this new promotional opportunity. Videos will automatically start playing without au...
App Developers Will Soon Be able To Reach Users Outside of Their App on Facebook
Saturday, October 19, 2013 by Richard Harris
Developers will soon be able to reach current users or those who have visited their app but did not make a purchase, through new features being created in Facebook’s Custom Audience marketing program.
Facebook is in the early stages of the new enhanced Custom Audience features and will be rolling them out to a small group of beta testers with plans to offer the new se...
