engagement optimization

engagement optimization news search results

Developer news items we found relating to engagement optimization

2 results

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App marketing for older apps

Wednesday, January 8, 2025 by Richard Harris

App Store Optimization (ASO) is a critical component of app marketing, particularly for older apps that need to regain or maintain market visibility. ASO is more than just keyword optimization; its a holistic approach. It involves multiple levers, including keyword, creative, and engagement optimizations. A comprehensive ASO strategy can significantly enhance an app'...

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Illuminate development tool from PubNub announced at GDC 2024

Monday, April 1, 2024 by Richard Harris

PubNub announced the launch of their newest product, PubNub Illuminate, at the 2024 Game Developers Conference. Illuminate gives product owners the ability to easily map the KPIs that are important to their game’s success, trigger decisions based on live game state, and see instant outcomes without requiring engineering resources. They can m...

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