engagement optimization
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Developer news items we found relating to engagement optimization
3 results
App monetization strategies to try
Thursday, October 2, 2025 by Richard Harris
App monetization strategies to try focus on generating revenue from mobile applications. With millions of apps available on the Apple App Store and Google Play Store, developers face intense competition and must choose effective revenue models. Each strategy leverages user behavior and app engagement differently to produce income, making it essential to evaluate potenti...
App marketing for older apps
Wednesday, January 8, 2025 by Richard Harris
App Store Optimization (ASO) is a critical component of app marketing, particularly for older apps that need to regain or maintain market visibility. ASO is more than just keyword optimization; its a holistic approach. It involves multiple levers, including keyword, creative, and engagement optimizations. A comprehensive ASO strategy can significantly enhance an app'...
Illuminate development tool from PubNub announced at GDC 2024
Monday, April 1, 2024 by Richard Harris
PubNub announced the launch of their newest product, PubNub Illuminate, at the 2024 Game Developers Conference.
Illuminate gives product owners the ability to easily map the KPIs that are important to their game’s success, trigger decisions based on live game state, and see instant outcomes without requiring engineering resources. They can m...