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2017 looks to be the year to make make money with transportation apps
Wednesday, November 9, 2016 by Richard Harris
Proxbook has released its Q3 2016 Proxbook Report, which has aggregated information from more than 350 Proximity Solution Providers and reveals latest trends, facts and figures from the global proximity industry as well as the growth and opportunity for proximity marketing in the transportation industry including airports and ground mass transit. This is the 6th edition...
Why Major US Sports Franchises Are Embracing Beacon Technology
Wednesday, August 3, 2016 by Stuart Parkerson
A new report from proximity marketing firm Proxbook titled “Proximity Marketing in Sports & Events - Q2 2016 Report,” takes an in-depth look at how the major North American sports leagues and franchises are leveraging location aware technology to increase engagement with fans and expand marketing efforts.According to the report authors, “Beacons and proximity techno...
Swirl Networks Announces Support for Google's Eddystone Beacon Technology
Wednesday, April 20, 2016 by Richard Harris
Swirl Networks has announced that its company’s solutions now fully support the Google’s Eddystone-EID beacon broadcast frame adding to Swirl’s existing support for Eddystone formats including Eddystone-URL, which allows Google Chrome users to access URL’s relevant to their surroundings, and Eddystone-UID, an open beacon format that supports Android and iOS devices.&nbs...
Google Play Services 8.4 SDK is Now Available
Thursday, December 24, 2015 by Richard Harris
Google has released the Google Play services version 8.4. Here is a quick rundown of the enhancements with the release:Custom Email App InvitesGoogle has made it easer to use App Invites to allow users to share apps with people they know through email. Prior to the update, you could create a custom email that contained user defined text and an image. Now there is the ab...
Google Jumps into BLE Beacon Development in a Big Way
Tuesday, July 14, 2015 by Stuart Parkerson
Google is rolling a new set of features and services to help developers build apps using beacon technology. This includes a new open format for Bluetooth low energy (BLE) beacons to communicate with devices, a way for developers to add this data to apps and to Google services, as well as a way to manage a fleet of beacons efficiently.Google calls this new and open frame...
