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7 Facts About Push Alerts That Will Help You Not Be Annoying
Thursday, September 29, 2016 by Richard Harris
Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a notification risks interrupting or annoying users if not done right. Every misstep reduces open rates, and in turn, retention and engagement. Notifications, in short, are both a powerf...
Digimarc Explains How Companies Are Moving Beyond QR Codes For Mobile Engagement
Saturday, July 2, 2016 by Richard Harris
We recently visited with Ash Fortune, Digimarc’s Product Manager Mobile Products, to discuss how Digimarc is transforming the way brands connect with consumers. There is a revolution going on in the palms of our hands, with mobile devices quickly becoming the “remote controls of our lives.” Mobile technology enables consumers to access information they...
Digimarc Releases Mobile App SDK for Scanning Consumer Barcodes
Monday, November 2, 2015 by Richard Harris
Digimarc has released the Digimarc Discover mobile software development kit (SDK) for scanning consumer barcodes. The Digimarc SDK offers several proprietary optimizations that improve scanning of the most common retail barcodes with mobile devices which consumers often use to research and reveal pricing and product information.Consumers using third-party iOS and Androi...
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