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Developer news items we found relating to cross vertical

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AppsFlyer-Data-Trends-Report

AppsFlyer Data Trends Report


Tuesday, July 15, 2025 by

AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...


Past-years-mobile-trends-lookback-released-by-AppsFlyer

Past years mobile trends lookback released by AppsFlyer


Thursday, January 23, 2025 by

AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market. ...


How-to-Utilize-Marketing-Automation-for-Your-App

How to Utilize Marketing Automation for Your App


Tuesday, May 19, 2015 by

App marketing automation is not automated marketing for your app. Instead, it is a process that helps you to scale your efforts providing the ability to run customized campaigns to your users.The key to successful app marketing automation is to personalize your automation strategies to cater to different user segments – at scale - providing messages they’ll want to inte...


Put-App-Marketing-on-Autopilot-with-This-Guide

Put App Marketing on Autopilot with This Guide


Monday, April 13, 2015 by

Contrary to how the term sounds, app marketing automation does not do your marketing for you – instead it helps you scale your marketing efforts. Automation is a tool (albeit a very powerful one) to run customized campaigns to your users - campaigns these users will want to interact with and are relevant to them in real-time.Automation works to improve your app’s market...


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