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Developer news items we found relating to cross channel marketing
What OtherLevels Says Can Boost Engagement and Retention of Your Software
Thursday, September 22, 2016 by Richard Harris
Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....
Digital Performance Winners and Losers from the Super Bowl
Wednesday, February 10, 2016 by Stuart Parkerson
Prior to the big game we published the article Online Performance Is as Important as In-Game Performance for the Super Bowl providing a deep dive into how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.
Now we are starting to ...
Communicate to Your Mobile Users Relevantly: Use Personalization App Marketing Methods and See Your Bottom Line Grow
Friday, January 30, 2015 by Stuart Parkerson
We all know that it is hard to get new users to try out an app. Most people have around 25 apps on their phones (depending on the information source, it is a little higher or lower, but that is a safe number to work with). It cost money, time, and more to convince someone to add your specific app to their group of apps on their device, and having done that, you need to ...
BlueConic Adds Mobile App Listening to Help Solve Mobile App User Retention
Wednesday, September 10, 2014 by Stuart Parkerson
BlueConic has added what it calls “mobile app listening” to the company's platform, providing the ability to sync mobile customer data with customer data on the web to improve and facilitate unified experiences across channels. This new feature can help companies solve app retention issue while gaining a better understanding of how individuals are using their mobil...