What Is Shaping AdTech in 2026
Wednesday, January 7, 2026 by Charles Manning
In 2026, AI Orchestration will happen on the desktop - not in the cloud - and it will be "Integrative" in nature.
I am convinced that agentic orchestration (the kind that actually helps individuals and teams be more productive) will happen at scale on the desktop and not in the cloud (look no further than StationOne as a reference example). This prediction ...
2026 redesigned: What is next for developers
Monday, December 22, 2025 by Austin Harris
Matt Tubergen, EVP of Global Strategy & Partnerships at Digital Turbine, shares (below) his 2026 outlook for software, and the technology industry at large.
What I'm seeing today is a reorganization of the mobile economy driven by changes in consumer spending and global market dynamics, as well as the overwhelming integration of Artificial Intelligence into, ...
X Ads AppsFlyer SRN Launch
Wednesday, July 30, 2025 by Austin Harris
X Ads and AppsFlyer have announced the launch of an Advanced Self-Reporting Network (SRN) integration for iOS, marking a significant advancement in mobile advertising measurement. AppsFlyer becomes the first mobile measurement partner (MMP) to deliver this capability with X Ads, joining an expanding suite of privacy-preserving solutions alongside partners like TikTok, S...
App marketing for older apps
Wednesday, January 8, 2025 by Richard Harris
App Store Optimization (ASO) is a critical component of app marketing, particularly for older apps that need to regain or maintain market visibility. ASO is more than just keyword optimization; its a holistic approach. It involves multiple levers, including keyword, creative, and engagement optimizations. A comprehensive ASO strategy can significantly enhance an app'...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
Adikteev mobile marketing platform raises $12M
Tuesday, February 20, 2018 by Austin Harris
Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. “In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding w...
Vungle announces Dynamic Templates
Thursday, November 3, 2016 by Richard Harris
Video ads are an effective way to drive revenue for a mobile app. But, keeping users happy is equally as important, as the number of active users an app has is directly tied to a developer’s ability to monetize. Low quality, poorly designed video ads that don’t perform have no place in an app but, unfortunately, they are all too common. eCPM suffers if video ads consist...
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