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Developer news items we found relating to brand effectiveness
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Human-Made Video Ads Outperform AI-Generated Creativity
Monday, July 20, 2026 by Trey Abbe
AI can now make video ads that look polished, credible, and close enough to human-made work that many people cannot easily tell the difference.
That does not mean those ads move people the same way.
New research from Ipsos and Syracuse University's S.I. Newhouse School of Public Communications found that human-made video ads still outperform AI-generated creat...
New IAB Study on Multiscreen Mobile Video Advertising
Monday, April 18, 2016 by Richard Harris
The Interactive Advertising Bureau (IAB), Millward Brown Digital and Tremor Video have published a new study titled “Multiscreen Video Best Practices”, which features research conducted to understand which qualities of mobile video advertising are most important in breaking through to audiences and how these vary across generation.
The report...
YuMe Provides App Developers With New Enhancements to its First Party Data Driven Audience Measurement SDK
Wednesday, November 20, 2013 by Stuart Parkerson
YuMe, which provides digital video brand advertising solutions, has launched the latest iteration of its Audience-Aware SDK.
New additions to the SDK includes Audience Insights which provides a picture of an app audience’s demographics and interests. Enhancements to YuMe’s Audience Amplifier include the ability to utilize first-party and SDK data to create distinct au...
