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Old school banner ads outperforming video
Monday, February 4, 2019 by Richard Harris
Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...
Reward videos for mobile ads payoff the best says Tapjoy
Thursday, June 15, 2017 by Richard Harris
Consumers want their apps free and their ads rewarded. A new study by Tapjoy, a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...
Mobile video ads install the most apps new survey says
Wednesday, May 31, 2017 by Christian Hargrave
AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...