Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Verizon API portal brings 5G network to developers
Monday, February 19, 2024 by Richard Harris
Verizon network Application Programming Interfaces (APIs), which enable the developer community to access network services and capabilities, will be accessible to developers globally through various API aggregators, hyperscalers, and through Verizon’s own API portal. The incorporation of Verizon network services available through APIs into applications allow enter...
Branded call display with logos from TransUnion and ATT
Thursday, February 1, 2024 by Richard Harris
AT&T and TransUnion are now offering outgoing calls for businesses that display a brand name and logo on the receiver’s phone - with two new features to improve consumer trust:
Recipients no longer need a special app on their mobile device to see the caller’s brand logo.
The branded calls with logos are verified with STIR/SHAKEN, a set of st...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
iOS 15 benchmark updates from AppsFlyer
Monday, November 1, 2021 by Brittany Hainzinger
AppsFlyer is back with an updated data set for iOS14+ Benchmarks.
iOS 15 adoption hits 30% after 5 weeks since the release
The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame.
iOS Shopping app...
The impact of iOS14 on digital advertising
Tuesday, July 6, 2021 by Freeman Lightner
The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app).
We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
Apple developer guidelines for iOS 14.5 just got real
Monday, April 26, 2021 by Liz Waldeck-Pinckert
The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.
We’ve gone back and forth on what opt-in rates migh...
Mobile app growth and revenue to remain strong in 2021
Tuesday, January 5, 2021 by Richard Harris
Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.
Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...
By 2020 you'll be watching sports with AR over 5G report says
Thursday, February 21, 2019 by Richard Harris
Nearly two-thirds (63%) of the world’s largest network operators plan to use augmented reality (AR), virtual reality (VR) or a hybrid of these technologies, supported by 5G, to offer richer viewing experiences to fans, both at sports stadiums and watching at home. Promising speeds up to tens of times faster and lower latency than 4G, 5G opens up the possibilities ...
There's Still Time to Get Travel Deals for the AT&T Developer Summit Conference and Hackathon
Wednesday, December 16, 2015 by Stuart Parkerson
If you’re like me, you always wait till the last minute to book travel and always get stung with last minute pricing. Thus I was apprehensive as I was scrambling to book my travel for the AT&T Developer Hackathon and Summit on January 2 – 5 and was expecting the worst as I went to Virgin America’s site to check out pricing. Hard to believe, a round trip direct fligh...
AT&T Developer Summit Hosts Biggest Hackathon Yet with Over $250,000 Up for Grabs
Wednesday, December 2, 2015 by Stuart Parkerson
The developer world is set to experience one of the biggest hackathons of the year on January 2–3, 2016. Developers will flock to Las Vegas during that time for a chance to win over US$250,000 in cash and prizes at the AT&T Developer Summit hackathon.It’s the biggest hackathon prize pool of the year, bar none. And participating is free! I like the word “plethora” to...
In Advance of CES, AT&T Announces Drive and AT&T Drive Studio Connected Car Initiatives at Its Developer Conference and Hackathon
Monday, January 5, 2015 by Richard Harris
AT&T’s Developer Conference and Hackathon had a decidedly connected slant which explains the company’s announcements on Monday as it moves forward with its AT&T Drive and AT&T Drive Studio connected car initiatives. These two programs are evolving to facilitate the ability for developers to work with automotive manufacturers to integrate apps.Highlights of t...
App Developer Magazine Definitive Guide to the Top Mobile App Developer Conferences for 2015
Monday, January 5, 2015 by Stuart Parkerson
You would think that we would be able to stop and take a breath as we close out 2014, but noooo; I’ll be on an early Southwest flight to Las Vegas to catch the first three events of the year – ATT Developer’s Conference, AppNation and CES – all the first full week of January 2105. It’s going to be a crazy year for sure!I really haven’t even thought about my conference s...
Discover your apps with Searchman
Thursday, November 29, 2012 by Richard Harris
The 500 Startups-backed app analytics firm SearchMan is debuting a new tool for mobile developers looking to quickly get a sense of how discoverable their application is inside App Store Search. This metric is more important than ever, following the changes to the iOS 6 App Store in September which have impacted developer rankings by removing or...
