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Pinterest Acquires URX Mobile App Deep Linking Platform
Wednesday, May 4, 2016 by Richard Harris
URX has announced that it has been purchased by Pinterest. According to a recent statement by URX CEO John Milinovich, “Today, I’m excited to announce that the URX team is joining Pinterest. As we learned more about Pinterest's mission of helping people discover and do the things they love, it was clear that we share a similar view of the future. Discovery is one of the...
URX Launches Deep Linking AppViews Platform
Tuesday, April 21, 2015 by Stuart Parkerson
URX is launching AppViews to facilitate connections between apps by recommending relevant actions for a user using deep linking. AppViews use signals such as page content, location, and current activity to suggest a relevant next action for a user to take. By providing users with related actions to take in-app, developers can monetize their apps with the platform w...