App by Appix engages audiences
Monday, October 14, 2019 by Freeman Lightner
APPIX, a new audience engagement, and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over ...
Instana extends tracing capabilities for apps using GraphQL
Thursday, October 10, 2019 by Christian Hargrave
Instana announced the extension of monitoring and tracing capabilities for applications using GraphQL as part of their infrastructure, including deep inspection of GraphQL queries. This latest extension makes Instana the first APM provider to monitor GraphQL and the applications making use of the unique data query engine.
“Since application and microservice pla...
The fastest growing app markets in 2019
Thursday, October 10, 2019 by Freeman Lightner
Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed.
TomTom Map Styler announced
Wednesday, October 9, 2019 by Brittany Harris
TomTom announced the launch of TomTom Map Styler. This new tool provides a suite of web services to customize detailed and fresh maps for web and mobile apps. The free tool allows developers and designers to be in control of their map design and create custom map styles conforming to a particular brand identity.
With TomTom Maps API, developers can already integrate ...
WSO2 Enterprise Integrator 7.0 is here
Tuesday, October 8, 2019 by Freeman Lightner
Integration is becoming an integral part of software development as the applications driving today's digital businesses combine data, events, and services from within the organization, throughout ecosystems, and across devices. As a result, IT organizations increasingly need to adopt a range of integration styles and architectural integration models while keeping pa...
In-App advertising 2019 survey released
Thursday, October 3, 2019 by Richard Harris
Fyber has released the 2019 State of In-App Advertising and Monetization survey, which looks into the present and future of in-app advertising and monetization. Fyber commissioned Sapio Research to conduct the survey among 400 marketers and 400 app developers in the UK and US. The results show a dramatic shift away from the traditional waterfall model of trading in-app ...
iOS 13 testing challenges
Wednesday, October 2, 2019 by Eran Kinsbruner
The arrival of Apple's new operating systems, iOS 13 and iPadOS 13, represent big releases with multiple updates and features that represent good news for consumers, such as the increased security and privacy features, enhanced user experience, and consolidated single sign-on. For app developers, it presents some exciting opportunities for innovation.
For anyone ...
Ethics standards and security protocols app developers should follow
Monday, September 30, 2019 by Richard Harris
Facebook remains the top media source for app installs
Monday, September 30, 2019 by Richard Harris
AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years.
Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...
Monitor air pollution with an app and developer API
Friday, September 27, 2019 by Christian Hargrave
Monitoring your exposure to pollution due to wildfires just got much easier with the release BreezoMeter, an application helping users to plan ahead by utilizing the fire alerts functionality provided by their free mobile app. The movement of wildfire smoke is hard to predict. It's only recently been discovered that wildfire pollution travels much further than accou...
Match.com gets sued by FTC for using fake love interest ads
Thursday, September 26, 2019 by Christian Hargrave
This just in from the FTC. The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OkCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com.
The agency also al...
IBM buys Red Hat what does it mean
Thursday, September 26, 2019 by Richard Harris
With the IBM/Red Hat acquisition finalized, Jim Whitehurst has reaffirmed Red Hat's commitment to open source following much speculation. Given CloudBees' own commitment to open source through their work with the Jenkins project, Sacha Labourey, CEO of CloudBees, has expressed what a "massive win" this is for both Red Hat and the open-source ...
.NET Core 3.0 is here
Wednesday, September 25, 2019 by Richard Harris
Microsoft has announced the release of .NET Core 3.0. It includes many improvements, including adding Windows Forms and WPF, adding new JSON APIs, support for ARM64 and improving performance across the board. C# 8 is also part of this release, which includes nullable, async streams, and more patterns. F# 4.7 is included and focused on relaxing syntax and targeting .NET ...
InterSystems launches QuickML with machine learning capabilities
Tuesday, September 24, 2019 by Christian Hargrave
InterSystems, a provider of information technology platforms for health, business, and government applications, has launched QuickML, available to users of the InterSystems IRIS Data Platform and the InterSystems IRIS for Health Data Platform. The announcement was made at InterSystems Global Summit 2019, the company's annual conference,...
Amazon to launch Ownera Digital Securities API
Monday, September 23, 2019 by Freeman Lightner
Ownera, the institutional-grade blockchain network for digital securities (AKA Security Tokens), has announced it will be releasing its Digital Securities API utilizing the Amazon Managed Blockchain service running HyperLedger Fabric. Ownera is a network where all nodes will be regulated financial entities (such as banks, asset managers and exchanges), who underwrite an...
How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Interactive voice AI technology lands from Instreamatic
Wednesday, September 18, 2019 by Richard Harris
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
AI innovation by Uncle Ben's to use Google Lens
Monday, September 16, 2019 by Richard Harris
Mars Food’s UNCLE BEN’S brand is partnering with Innit, a Connected Food platform, to launch an AI-driven innovation that will forever change the way consumers engage with food. UNCLE BEN’S is the first food brand to leverage Google Lens, Google’s visual search technology, to connect helpful digital information to physical products and unloc...
Unbiased real-time in-app bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Ballerina cloud native programming language launches
Friday, September 13, 2019 by Richard Harris
The growth of digital services, mobile apps, and connected devices are creating an explosion of endpoints, from APIs to events, data streams, microservices, serverless apps, and other digital assets. Developers today need a more modern and agile approach to connect to these endpoints than a traditional centralized enterprise service bus (ESB) can offer. Ballerina 1.0, n...
NGINX 2019 F5 announcements for DevOps, NetOps, and SecOps
Thursday, September 12, 2019 by Freeman Lightner
At NGINX Conf, F5 Networks announced several new solutions designed to help DevOps, NetOps, and SecOps teams better collaborate in delivering modern applications.
“Companies are at a digital tipping point,” said Gus Robertson, SVP and GM of NGINX at F5. “They must modernize their apps and infrastructure in order to offer experiences as compelling as...
Build applications at speed with Cohesity Agile Dev
Thursday, September 12, 2019 by Freeman Lightner
Cohesity has announced the launch of Cohesity Agile Dev and Test, a new solution that addresses key bottlenecks organizations face in building applications at speed. It moves away from the request-fulfill model where developers request access to production-grade data and wait sometimes weeks for IT operations teams to provide the data needed to build...
BuildPro mobile app from Hyphen Solutions is here
Tuesday, September 10, 2019 by Brittany Harris
Hyphen Solutions, a provider of cloud-based construction management software, has announced the BuildPro mobile app, an updated version of the iPad app now available on mobile phones for builders. "This is the only offline builder-focused mobile app on the market. We have released the application to the Hyphen Solutions' BuildPro user group for testing and...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Best buy discontinuing mobile platform for smart home devices
Monday, September 9, 2019 by Richard Harris
Best Buy has announced it is discontinuing its mobile app platform for controlling its Insignia brand of smart home devices. Some of the products include its Insignia smart wall plugs, Wi-Fi light switches, smart camera, and its Wi-Fi freezer.
Chris Olson, CEO of The Media TrustIn the post GDPR world, operating an app, not to mention a smart home platform, will be co...
Electroneum proves there is a real utility for cryptocurrency users
Friday, September 6, 2019 by Richard Harris
Electroneum users can now top up Claro, TIM, Vivo and Oi mobile airtime and data with ETN. This is the first time 95% of a country can top up airtime and data with ETN. Brazil currently represents the fastest-growing Electroneum community. The expansion unlocks new opportunities to partner with other major corporations, retailers, and businesses.
After great success ...
Women Who Tech announce 10 finalists
Thursday, September 5, 2019 by Brittany Harris
Women Who Tech announced the 10 finalists for the European-leg of its flagship Women Startup Challenge. The HealthTech startups will pitch their ventures to top investors and compete for an equity-free $50,000 cash grant on 7th October at Paris City Hall, Hôtel de Ville.
"By 2040, $25 trillion will be spent annually on healthcare, yet only 9.7% of investor...
In-App advertising prices are on the rise says new report
Wednesday, September 4, 2019 by Freeman Lightner
Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...
Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
MobilityWare acquires Jump Ramp Games including Lucktastic brand
Tuesday, September 3, 2019 by Brittany Harris
MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...
Open source Mixed Reality (MR) application for Microsoft HoloLens
Tuesday, September 3, 2019 by Freeman Lightner
The President of Feel Physics developed an open-source Mixed Reality (MR) application for Microsoft HoloLens.The interactive app helps students to visualize and intuitively understand the magnetic field.
With a Microsoft HoloLens headset on, the app visualizes the magnetic field in 2D or 3D by showing a red-blue bar magnet through the center of compasses needles. Stu...
Sprint 5G phones include Hatch Premium and cloud gaming
Thursday, August 29, 2019 by Richard Harris
Sprint customers can enjoy instant access to unlimited mobile cloud gaming with Hatch Premium and True Mobile 5G. Hatch, a game-streaming experience specifically designed for mobile 5G networks, will be preloaded on Sprint 5G smartphones. Plus, customers will receive a complimentary three-month subscription to Hatch Premium.
Sprint 5G customers will experie...
Moshi Blum joins Adjust as General Manager Israel
Wednesday, August 28, 2019 by Brittany Harris
Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv.
Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...