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Localytics App Stickiness Index Shows Q4 2013 and Q1 2014 Were Volatile Quarters in Opposing Directions

Friday, July 11, 2014 by Richard Harris

Localytics has published its Q1 App Stickiness Index which measures how well apps are tackling the challenges of engagement and avoiding churn, in aggregate. The App Stickiness Index is a composite of two key app metrics: Power Users and Loyal Users.Power Users are the percentage of an app's users who have 10 plus sessions in a month, i.e. how many highly enga...

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