app ocalypse
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Developer news items we found relating to app ocalypse
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Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
Apple WWDC 2022 announcements
Thursday, June 9, 2022 by Freeman Lightner
"The release of iOS 16 promises the ability to customize the phone’s lock screen to an incredible degree, allowing users to change every aspect of the look of their screen. The new Live Activities feature also helps to avoid being bombarded with notifications.
Letting users have different lock screens for different purposes like work or personal is an inte...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
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