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Developer news items we found relating to app install platform
InMobi Releases New Interest Based Audience Targeting Platform
Tuesday, March 10, 2015 by Stuart Parkerson
InMobi has released Appographic Targeting an app-interest-based audience targeting capability as part of its app marketing platform.Appographic Targeting is based on InMobi's analysis of over ten thousand apps on the app store to identify the core elements that define a given app. Based on these elements, the InMobi audience has been categorized into 200 Appographic seg...
The PC Is Not Dead and Here Is Proof
Wednesday, January 14, 2015 by Stuart Parkerson
Oh, the poor PC. Relegated in the app development world as an afterthought. Even as manufacturers create hybrid PC devices including ultra-thin laptops, 2-1 devices, and light-weight models, PC’s have lagged in the public eye as smartphones, tablets, wearables, and other devices took the center stage at CES. Not so fast my friend. It may take a little connecting of the ...
Developers May Have Opportunity to Launch Apps with Android or Windows Device OEMs
Monday, May 19, 2014 by Stuart Parkerson
SweetLabs has launched a new app install platform consisting of cloud-based services and client-side software to help manufacturers of any Android or Windows device (“OEMs”) better monetize and differentiate their products through apps.The app install platform is a product of the app solutions SweetLabs has provided to users and developers over the years. Thei...