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Developer news items we found relating to app fraud
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
Invisible payments inside mobile apps problem
Monday, June 19, 2017 by Richard Harris
Have you ever wondered how Uber automatically charges you for your ride without making you pull out your credit card or sign a receipt? "Invisible payments" like these are a growing trend and aside from ride sharing, the technology is now being implemented by companies with Amazon and major restaurant chains. For brands, invisible payments enhance the consumer experienc...
Stopping mobile ad fraud
Sunday, February 12, 2017 by Richard Harris
ClicksMob just released a data report that gives key insights into the $8.2 billion ad fraud problem by analyzing data collected throughout 2016. In the report they address not only the surface problem of the billions of wasted cash but they go on to talk about how all of this fraud is actually tainting a lot of mobile marketing analytics with "dirty data." As...
App Marketers Will Lose up to $100 Million in 2016 Because of Fraud
Friday, September 23, 2016 by Richard Harris
AppsFlyer has released new data forecasting that app marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud - as well as revealing the countries that have the highest rates of this type of ad fraud. The study’s findings are based on the company’s new anti-fraud technology, called DeviceRank, which also just la...
A Developer's Perspective on Mobile Security in the Age of BYOD
Thursday, March 31, 2016 by Joe Schulz
With the cost savings of BYOD continuing to lure organizations to adopt this approach, the number of companies allowing employee-owned devices is still on the rise, as well. In early 2015, Tech Pro Research announced that 74 percent of organizations either already allow or were planning to allow employees to bring their own devices to work. At the time of this writing, ...