almost half of all advertising for paid search spend goes to tablets and smartphones

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Almost Half of All Advertising for Paid Search Spend Goes to Tablets and Smartphones

Wednesday, January 21, 2015 by Richard Harris

Marin Software has announced that during the 2014 Q4 marketers directed 49% of their paid search budget to tablets and smartphones.These numbers were gleaned from a recent study by Marin Software analyzing search, display and social advertising trends in the U.S. It found that in Q4, 49% of paid search spend went to mobile ads, up from 42% in Q3.During Q4, Marin Softwar...

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