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Ad tech antitrust trial begins as Google seeks to avoid breakup
Wednesday, October 8, 2025 by Richard Harris
Alphabet’s Google is facing a U.S. antitrust trial in Alexandria, Virginia, that could determine whether the company must sell part of its online advertising business. The Department of Justice (DOJ) and a coalition of states are seeking to limit Google’s control over its ad exchange, AdX, which facilitates automated online advertising auctions for publisher...
Decisive Opens Mobile Advertising Platform API to App Developers
Friday, November 7, 2014 by Stuart Parkerson
Decisive, which hosts a SaaS mobile advertising platform, has announced the new availability of the Decisive Developer API. With the announcement, Decisive is opening up its mobile advertising platform to give app developers the ability to create and manage campaigns across multiple mobile ad networks and ad exchanges, with budgets as little as a $10. The Decisive ...
