How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Ahead of GDC 2019, Google drops new app advertising solutions
Monday, March 18, 2019 by Richard Harris
Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019.
The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch.
Mobile app ad spending predicted to hit $64B by 2020
Thursday, December 20, 2018 by Richard Harris
The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company.
The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...
New app marketing tool gets smart about user acquisition
Tuesday, December 18, 2018 by Richard Harris
Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...
Mobile app advertising poised for growth says Fyber
Tuesday, October 16, 2018 by Richard Harris
Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...
Freemium app model remains best option for developers
Thursday, October 19, 2017 by Christian Hargrave
More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
How to attract more premium brands to inapp programmatic advertising
Thursday, October 6, 2016 by Maggie Mesa
Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...
An Introduction into InApp Advertising as a Mobile App Monetization Tool
Thursday, May 12, 2016 by Richard Harris
Google’s AdMob has published an e-book that provides an introduction into the world of mobile in-app advertising. Titled “The No-nonsense Guide to In-App Ads”, the publication is part of Google’s No-nonsense series.This guide is designed to provide a comprehensive overview of in-app advertising as an introduction to app publishers and developers who are new to the oppor...
Microsoft Advertising Announces New Monetization Tools Including Preview Advertising SDK for Windows 10
Wednesday, May 6, 2015 by Richard Harris
Included in the announcements release at Microsoft’s Build conference was a number of new monetization tools including the availability of a new preview advertising SDK for Windows 10. Here are highlights of the announcement:- Preview advertising SDK for Windows 10 is now available. This universal ad SDK supports phone, tablet, and PC. The ad SDK also supports video int...
Quaid Media Offers TV Commercial Advertising To App Developers
Thursday, January 22, 2015 by Richard Harris
Quaid Media has launched Burst TV, an all-in-one service which bridges together the creative production of media planning, TV ads, and media buying into one package to create a TV advertising platform designed to grow an app publisher’s user base. The Burst TV campaigns offer a focused ‘burst’ of advertising and marketing to drive app installs. All areas of the campaign...
Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising
Friday, November 14, 2014 by Stuart Parkerson
Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...
Phunware Opens New York City Office for its TapIt App Monetization Platform
Wednesday, July 23, 2014 by Stuart Parkerson
Phunware is taking its Multiscreen as a Service (MaaS) platform to the Big Apple announcing it has opened a New York office for its TapIt by Phunware advertising division to serve the eastern United States.Phunware’s new office is located in the heart of Manhattan, near Times Square at 1441 Broadway, Suite 5001, New York, NY 10018 (646 569-5758), and is led by...
Should Mobile Game Developers Worry That Ad Breaks Can Break Gameplay
Wednesday, July 23, 2014 by Richard Harris
Should developers worry about how much ad breaks during gameplay affect their mobile game usage? Maybe so, according to recent research by MediaSpike. According to the company’s recent study, ads at breaks in gameplay are generally disliked, with gamers preferring ads integrating brands into actual gameplay.The study showed that ads shown at breaks in gameplay...
AOL to Offer Native Mobile Ad Units for Techcrunch, Huffington Post and Other AOL Digital Properties
Sunday, April 27, 2014 by Stuart Parkerson
AOL has announced a new native ad unit that will allow marketers to run advertising across mobile sites and apps.The new native unit currently reaches 86 million users per month, via AOL owned-and-operated mobile properties and apps including TechCrunch, Huffington Post, DailyFinance, Engadget, AOL Mail and Autoblog as well as through third-party publishing partner...
Using in App Advertising Effectively To Monetize an App
Wednesday, March 26, 2014 by Robert Weber
Thousands of apps launch each day, so the mobile app business must be booming, right? Not exactly. Sure, thousands of apps are launched daily, but how many actually make money? Last I checked, products must generate revenue to qualify as a business. And generating money is where apps fail, miserably. A recent Gartner report spells out the harsh forecast facing developer...
App Marketing, Stop Throwing Your Money at the Problem
Monday, March 3, 2014 by Inbar Chap
The value of marketing for app developers is undeniable. So
why do so many app developers find it tough to get on board the marketing train
early? It’s natural for the development process to take precedence, but as
competition between apps is strikingly high (Gartner says that 102 billion apps
were downloaded globally in 2013), developers should be fighting harder a...
Vserv.mobi Launches AppWrapper.org One click Integration for Third Party App SDKs
Tuesday, November 19, 2013 by Stuart Parkerson
Vserv.mobi has introduced AppWrapper.org for Android, a new service which offers one-click integration for a number of third party SDKs.
AppWrapper.org is an independent platform for Android developers that brings one-click integration of SDKs across advertising, in-app purchases, analytics, bug tracking and more. The goal of the platform is to automate the S...