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Flurry and Research Now Launch New Platform to Measure In App Advertising Effectiveness

Wednesday, March 26, 2014 by

Flurry and Research Now are partnering to improve mobile ad targeting and to better measure the effectiveness of in-app advertising. To do this, the companies have introduced ADimension Mobile offering a robust panel and behavioral data set on mobile consumers for marketers.Using Flurry’s advertising platform, Research Now has built the ADimensi...