Twitter opens mobile app promotion program out of beta

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Twitter Opens Mobile App Promotion Program Out of Beta

Wednesday, July 2, 2014 by Richard Harris

Announced earlier this year in beta, Twitter’s new mobile app promotion platform provides the ability to create promoted tweets that link directly to the Android and iOS app stores, where users can then download the app immediately.The platform leverages Twitter’s existing targeting capabilities, including interest, keyword, TV targeting and tailored audiences...

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