OtherLevels Study Finds Internet Retailers Are Slow to Adopt Mobile Messaging Channels

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OtherLevels Study Finds Internet Retailers Are Slow to Adopt Mobile Messaging Channels

OtherLevels has published the Mobile Retail Study, a review of the top 500 internet retailers and how they use native mobile messaging channels like push, local notifications, in-app alerts and the rich inbox. The data yielded some interesting findings that point to consistent growth of mobile apps among retailers (12% between 2012 and 2013). However the ...