Mobile Users Place Their Advertising Value at $10.80 Per Minute

Mobile Users Place Their Advertising Value at $10.80 Per Minute news search results

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Mobile Users Place Their Advertising Value at $10.80 Per Minute

Mobile users have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80US per consumer for advertisers. These numbers are from a new research study “What’s My Worth? 2015” which was conducted by Opinium Research and commissioned by Millennial Media, polling over 4,000 con...