Huawei ads joins iab europe as a cmp

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HUAWEI Ads joins IAB Europe as a CMP

Wednesday, April 13, 2022 by Richard Harris

HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...

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