App marketing cost show ten percent drop in recent findings

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App Marketing Cost Show Ten Percent Drop in Recent Findings

Thursday, July 2, 2015 by Stuart Parkerson

App marketing costs have seen a ten percent decrease according to the latest findings of the Fiksu May indexes. The firm also reports that app install volumes have decreased by 17% across the top 200 iOS free apps for the US.Top findings as reported by Fiksu include:Cost per Loyal User IndexThe Cost per Loyal User Index measures the cost of acquiring a loyal user for br...

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