App Developers Should Consider Using a Soft Launch to Test App Market Readiness

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App Developers Should Consider Using a Soft Launch to Test App Market Readiness

We have to make a lot of assumptions in life, both in our business and personal lives. A lot of these assumptions are based on our experiences, however are you truly sure that your previous experience with app promotion and marketing is enough to successfully launch your app in a market that rapidly changes as quickly as mobile? And so you should consider conductin...