Adpocolypse or not, now is the time for app publishers to shore up advertising strategies

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Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies

Tuesday, June 21, 2016 by Pavel Golubev

Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...

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