Adcolony studies the impact of advertising creative on appinstall campaigns

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Adcolony Studies the Impact of Advertising Creative on AppInstall Campaigns

Adcolony conducted a recent study into the impact of advertising creative on app-install campaigns. The company indexed over 11,000 ad creatives for more than 2,500 apps, tagging each with the specific creative elements featured within, from use of voiceover or other sound effects to text callouts and live action. Over 10 billion mobile video ad impressions were analyze...