Mobile app design tips for all generations
Thursday, July 12, 2018 by Janani Vasudev
The way we use technology to communicate varies drastically based on age, perhaps most conspicuously within family circles. Communication between a brother and sister, or another generational peer, is typically a much more fluid experience than with a parent, grandparent or distant relative. While younger generations have commonly adopted social media platforms to stay ...
A Blockchain messaging platform that's unstoppable
Tuesday, April 3, 2018 by Richard Harris
Today’s instant messaging is about to get a violent shove forward by way of encryption, and Blockchain. Almost all messaging platforms rely on client to server communication, where a unique ID is given to a thread, and stored in a centralized database somewhere. But it’s always been volatile to censorship, network blocking, or any other form of controlled policing....
New rich media capabilities from WhyteSpyder
Monday, April 2, 2018 by Christian Hargrave
Fayetteville-based ecommerce and technology firm WhyteSpyder announced the official launch of its new Rich Media offering that produces dynamic multimedia modules to increase conversions and engagement with online shoppers.Rich media is a hot topic in the ecommerce industry, and understandably so. According to MDG Advertising, 70% of consumers want to learn about produc...
Urban Airship launches in app automation engine
Friday, March 16, 2018 by Richard Harris
Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled an in-app automation engine. In-app messaging is a proven lifeline for apps to engage all users, but limitations in triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or inte...
Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
Business messaging engagement platform released by 3Cinteractive
Monday, February 12, 2018 by Christian Hargrave
3Cinteractive (3C) has announced their A2P Rich Communication Services (RCS) messaging engagement platform. This platform is an extension of 3C’s existing mobile engagement platform, enabling brands to orchestrate and deliver A2P messaging created by RCS capabilities.3C’s platform enables users to build comprehensive RCS workflows that leverage new feature-rich function...
Consumers Want Mobile Loyalty Programs But Industry Lags Behind in Offering Them
Friday, June 24, 2016 by Stuart Parkerson
3Cinteractive (3C) has released the results of a new mobile-enabled loyalty program study which shows a disconnect between what consumers want and what mobile infrastructure brands are investing in for 2016. The full analysis is available in a new white paper, “The Disconnect Between Brands & Consumers in Mobile-Enabled Loyalty Programs”.3C presented a mobile l...
Is Your Brand Developing a ChatBot Strategy
Friday, June 17, 2016 by Brian Heikes
Marketers and Customer Service professionals are now paying a lot of attention to ChatBots. Whereas the web, mobile marketing and smartphone apps were at one point the “next big thing”, ChatBots are now becoming a pervasive part of a brand’s digital toolkit.“Bots”, as they’re known, are being talked about as the next evolution of messaging interaction between brands and...
