1. New Year's Resolutions: How Apps Reward Your Health & Fitness Goals
1/2/2014 3:10:33 PM
New Year's Resolutions: How Apps Reward Your Health & Fitness Goals
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App Developer Magazine
New Years Resolutions: How Apps Reward Your Health & Fitness Goals

New Year's Resolutions: How Apps Reward Your Health & Fitness Goals



Richard Harris Richard Harris in Mobile Tech Thursday, January 2, 2014
2,185

New Year’s resolutions are an annual American tradition. In fact, over 58 million Americans plan to head to the gym come January 1 as a result of their New Year’s resolutions. Gyms across the U.S. will see a traffic surge of 30 to 50 percent in these first few weeks of the year. Just as common of a tradition is the tendency for resolutioners to give up their efforts early. SessionM, powering the loyalty program used by hundreds of leading mobile apps, polled over 40K mobile users regarding their New Year’s resolutions. 

They uncovered that in fact only 41% of those that made the resolution to get fit in 2013 followed through with their goal, with most only sticking to it for a few weeks. However, again this year, nearly 40% of mobile users have a resolution to hold a more regimented gym/exercise routine in 2014.

SessionM is keeping health and fitness fun for users who have committed to leading a healthier lifestyle in 2014 through in-app rewards. Apps like Nexercise, Calorie Tracker Lite, Pedometer by Runtastic, LIVESTRONG.com, among others, are using SessionM’s mPLACES tool which rewards consumers for checking into specific locations. 

Throughout January, participants who check in at gyms and fitness centers will be automatically entered to win a $250 Dick’s Sporting Goods gift card. People can check-in once per day, every day, for the chance to win.

"We’re eager to use mPLACES to reward and motivate our Nexercise community as well as integrate advertising in contextually relevant ways.We know how much our users enjoy earning mPOINTS for completing in-app actions like tracking a workout or exercising 7 days in a row as it provides extra motivation to stick to their fitness routine. To extend this to check-ins at gym and fitness centers is a great way to kick off the New Year!" - CEO and founder of Nexercise Benjamin Young says.

Have you kept your 2013 health & fitness New Year's resolutions?

Option

Total

Female

Male

Yes

20%

20%

21%

No

29%

31%

25%

I didn't make a health & fitness resolution in 2014

51%

49%

54%

Total

41189

23899

17290

How long did you stick with it?

Option

Total

Female

Male

A few weeks

34%

36%

31%

A few months

24%

25%

21%

Most of the year

22%

23%

21%

All year

20%

16%

27%

Total

19785

12001

7784

Do your 2014 New Year's resolutions include a more regimented gym/exercise routine?

Option

Total

Female

Male

Yes

39%

44%

33%

No

19%

19%

19%

I don't plan to make any fitness New Year's resolutions

42%

37%

49%

Total

41189

23899

17290

Do you plan to sign up for a new gym membership in 2014?

Option

Total

Female

Male

Yes

22%

21%

23%

No

78%

79%

77%

Total

23933

15075

8858

Which answer most closely aligns with your New Year's resolution?

Option

Total

Female

Male

Eat healthier

17%

17%

16%

Get fit

24%

22%

28%

Lose weight

32%

36%

27%

Manage stress

15%

16%

14%

None of the above

12%

10%

15%

Total

23933

15075

8858

 

 

 

 



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