6/30/2014 10:25:17 AM
Ensighten Releases New Version of its No SDK Mobile App Tagging Platform
App Developer Magazine

Ensighten Releases New Version of its No SDK Mobile App Tagging Platform

Richard Harris Richard Harris in Enterprise Monday, June 30, 2014

Ensighten, an enterprise data and tag management provider, has announced a new version of Ensighten Mobile, its Tag Management System offering mobile app tagging without reliance on a software development kit (SDK).  

Ensighten Mobile provides the bypass an SDK offering the ability to compile a mobile app library and submit it to app marketplaces (iOS, Android and Windows Phone 8). Any subsequent app changes, such as tracking new events or A/B testing, can be done immediately. 

The platform provides the ability to:

- Deploy a mobile app library in less than 15 minutes

- Publish changes immediately without needing to resubmit to the app store and wait for consumers to download the updated app

- Breakdown data silos by unifying mobile, web and offline data across third-party marketing vendors using the Ensighten Data Layer

- Leverage mobile app data within Ensighten Activate to personalize user content and experiences in real-time across all digital touchpoints

- Test and swap third-party technology vendors

Read more: http://www.ensighten.com/platform/products

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