Chartboost releases their 2012 Holiday Wrap up
Thursday, January 17, 2013
|
Richard Harris |
Chartboost has released their analytics as recorded over this last holiday season. No big shockers here, but still interesting to see trends.
Read more: http://blog.chartboost.com
Overall it look like advertisers were paying an average of 8% more to gain users during Halloween and Thanksgiving had 17% more games advertised than on Halloween. What's interesting to note is traffic seemed to increase quite a bit even outside the US though Thanksgiving isn't considered a holiday.
Christmas was huge this year! No surprise here but there were 4X the amount of downloads on Christmas day than any other day. And to wrap it all up, on New Years day the number of game sessions were doubled compared to that on Halloween.
So in summary:
Halloween 2012 was just a blip on the radar.
Thanksgiving was a good time for revenue but a bad time to get visibility because of the increased level of advertisers.
Christmas was good for almost everyone!
And on New Years there was alot of people playing games!
Read more: http://blog.chartboost.com
Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.
MEMBERS GET ACCESS TO
- - Exclusive content from leaders in the industry
- - Q&A articles from industry leaders
- - Tips and tricks from the most successful developers weekly
- - Monthly issues, including all 90+ back-issues since 2012
- - Event discounts and early-bird signups
- - Gain insight from top achievers in the app store
- - Learn what tools to use, what SDK's to use, and more
Subscribe here
