Card.biz updates with Google Apps sync, IP Filter & embed code

Card.biz is rolling out a number of significant updates today, including integration with Google Apps, embed codes to enable company photo boards and org charts to be embedded elsewhere online, and IP address filtering to restrict access to an organization or company.

The Google Apps support is noteworthy. It enables full sync with Google’s directory so that when a new user is added to a company’s Google Apps account it will be automatically added and synchronised with Card.biz too, including their key profile information.

Overall, the service emphasises easy of use, and the speedy creation of a company directory and the administration required to maintain it. It enables social media accounts to be the starting point for an employee’s ‘card’, or simply part of their profile, while the design is very photo-centric. The thinking here is that people want to put a name to a face and vice versa, along with how they fit into an organization. Along with a desktop web version, there’s also a mobile web-optimized site for looking up a colleague on-the-go.

Card.biz is free to use but the startup plans to charge for additional features such as custom domain names, a white label offering, premium support, and security enhancements like IP address filtering.