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Dr Anil Kaul

Dr Anil Kaul

Dr Anil Kaul is the CEO and co-founder of Absolutdata. A prominent and well-known personality in the field of analytics and research, Anil has over twenty years of experience in marketing, strategic consulting and quantitative modeling. Before starting Absolutdata in 2001, Anil worked at Personify and McKinsey & Company. He has a PhD in quantitative marketing from Cornell University.
All articles by Dr Anil Kaul


Recent posts from Dr


Top 10 Hacks To Move SaaS Customers From Free Usage To a Paid Subscription

Marketing & Promotion

Top 10 Hacks To Move SaaS Customers From Free Usage To a Paid Subscription


  • Friday, February 20, 2015
  • By Dr Anil Kaul

A perennial problem faced by SaaS companies is the difficulty in converting free users to paid customers. This problem is compounded by free alternatives, often of varying quality. A business must be tactful in what it says and what it offers, analyz...


Featured Stories


Many expect Facebook to fail as they shift toward Metaverse
Many expect Facebook to fail as they shift toward Metaverse Thursday, March 9, 2023


OpenCP extension launched from Civo
OpenCP extension launched from Civo Monday, February 27, 2023




AI storytelling tool Tome reaches 1M users
AI storytelling tool Tome reaches 1M users Monday, February 27, 2023


Apps Americans trust the least
Apps Americans trust the least Thursday, February 23, 2023


Huawei and Samsung see drop in market shares
Huawei and Samsung see drop in market shares Tuesday, February 21, 2023


Tight labor markets will remain in 2023
Tight labor markets will remain in 2023 Tuesday, January 31, 2023


IoB to improve product and service personalization
IoB to improve product and service personalization Tuesday, January 31, 2023


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