12/13/2012 12:58:29 PM
Apps are like records in the music industry
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App Developer Magazine

Apps are like records in the music industry



Richard Harris Richard Harris in Monetize Thursday, December 13, 2012
490

Want to learn how to market your app, look to the music recording industry for some possible answers.
One-hit wonders, oldies but goodies, booming up the charts, all sound familiar right? That is because they are terms that have been around in the music industry for a long time and have striking similarities to app success stories these days.

In a recent article by vision mobile they talk about how direct sales can no longer drive app downloads and developers should shift their focus to be in direct sales to better monetize their inventory.





Read more: http://www.visionmobile.com/blog/2012/12/monetisin...


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