AppBoy can help you identify users of your apps

Posted on Wednesday, January 9, 2013 by RICHARD HARRIS, Executive Editor

Who among us would not want to know exactly who is using our apps so we could better target our advertising, and product add-ons to? Appboy has announced a new segmentation feature that lets app developers not only identify who is using their apps, but also enables them to segment groups of audiences off in order to target specific types of advertising to them.

I think these types of analytics will prove to be valuable as the app economy grows more competitive among advertisers. It will be important to recognize certain age groups, and types of users in order to maximize revenue streams and create longer life spans for app revenue in general.

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