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2/1/2024 1:11:54 PM
Branded call display with logos from TransUnion and ATT
Call display,Branded call display,Smartphone,Unknown callers,AT&T,TransUnion
App Developer Magazine
Branded call display with logos from TransUnion and ATT

Mobile Tech

Branded call display with logos from TransUnion and ATT

Thursday, February 1, 2024

Richard Harris Richard Harris

AT&T and TransUnion announced that they are set to launch the industry’s first in-network branded call display with logos. AT&T wireless customers will see the name and brand logo of participating businesses on verified incoming calls, without the need for an app.

AT&T and TransUnion are now offering outgoing calls for businesses that display a brand name and logo on the receiver’s phone - with two new features to improve consumer trust:

  • Recipients no longer need a special app on their mobile device to see the caller’s brand logo.
  • The branded calls with logos are verified with STIR/SHAKEN, a set of standards used to help confirm the number has not been illegally spoofed.

Both of these are industry firsts for branded call displays, thanks to TruContact Branded Call Display, powered by Neustar. If a business is participating in the program, AT&T wireless customers will be able to easily recognize and have more confidence in the identity of the caller. This helps customers to decide more accurately which calls they want to answer.

AT&T and TransUnion to launch an in-network branded call display with logos

"We’re obsessed with giving our customers secure and trusted calls, so we’re excited to work with TransUnion for a richer, more helpful visual experience. And since we use STIR/SHAKEN verification, our customers will be able to connect with greater confidence to the brands they may want or need to connect with," said Erin Scarborough, AT&T senior vice president of Mass Markets Product Management.

Customers will see the name and brand logo of participating businesses on verified incoming calls

AT&T wireless customers will see the name and brand logo of participating businesses on verified incoming calls - without the need for an app

Missed connections are bad for consumers and businesses alike, and consumers want more protection against unwanted calls and fraud, according to a recent TransUnion survey. Respondents said:

  • 73% don’t answer calls from unknown callers because they assume it’s a robocall where someone is trying to sell them something.
  • 73% have declined to answer a phone call due to safety/fraud concerns and learned afterward that it was a legitimate call.
  • 58% received important phone calls to their mobile phones in the past three months they didn’t answer because they didn’t recognize the caller.
  • 76% would be likely to answer calls from businesses they use if the companies displayed their name and logo on the calls.
  • 57% indicated that "verification the call has not been spoofed" is a top feature.

"The delivery of Branded Call Display logos represents the culmination of years of collaboration between AT&T and Neustar, now part of TransUnion. We have delivered Caller ID for landlines, evolved to the first generation of branded calling, and now we’ve set the stage for Branded Calls Display logos. This is helping restore trust in the phone to protect enterprises and consumers alike," said James Garvert, TransUnion senior vice president and general manager, TruContact Communications Solutions.

Business customers can visit TransUnion to learn more about TruContact Branded Call Display. AT&T wireless customers don’t need to do anything. Logos will appear on incoming calls from participating businesses and organizations.

On Android devices, a branded logo appears when the phone rings and it also appears on the call details page after the call is missed. On other operating systems, a branded logo appears if the phone is unlocked or facial recognition is engaged.

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