Mobile Developer News by Josef Mandelbaum

Developer news for iOS, Android, Apps, Game Development, VR, SDKs, Mobile Marketing, and other topics relating to making mobile apps, and software development.

Marketing & Promotion

The Long and Winding (Mobile Media Buying) Road

• Thursday, November 13, 2014
• By Josef Mandelbaum

App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are sever...

Marketing & Promotion

App Marketing Using Niche Advertising Methods

• Monday, October 6, 2014
• By Josef Mandelbaum

A common skill required by today’s marketing managers is the ability to understand how to advertise across large online advertising platforms. Top advertising networks from major companies such as Microsoft, Google, and Facebook all boast massive rea...

Featured Stories

Nuggets in the top identity leaders list 2019 Thursday, December 5, 2019

Syncfusion introduces new flutter widgets Thursday, December 5, 2019

Ad monetization app launches from ironSource Wednesday, December 4, 2019

Improving software quality through Anaxi Monday, December 2, 2019

The Senate Resolution to fix app ratings Monday, December 2, 2019

$100M open source fund via Codefresh launches Monday, December 2, 2019

Threat of quantum computing hackathon to award $100,000 Monday, November 25, 2019