Mobile Developer News by Josef Mandelbaum

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Developer news for iOS, Android, Apps, Game Development, VR, SDKs, Mobile Marketing, and other topics relating to making mobile apps, and software development.

The Long and Winding (Mobile Media Buying) Road

Marketing & Promotion

The Long and Winding (Mobile Media Buying) Road


  • Thursday, November 13, 2014
  • By Josef Mandelbaum

App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are sever...


App Marketing Using Niche Advertising Methods

Marketing & Promotion

App Marketing Using Niche Advertising Methods


  • Monday, October 6, 2014
  • By Josef Mandelbaum

A common skill required by today’s marketing managers is the ability to understand how to advertise across large online advertising platforms. Top advertising networks from major companies such as Microsoft, Google, and Facebook all boast massive rea...


Featured Stories


Artificial Intelligence capabilities in Siren 10.3 release
Artificial Intelligence capabilities in Siren 10.3 release Wednesday, August 21, 2019


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API visual editor released from Stoplight
API visual editor released from Stoplight Wednesday, August 21, 2019


What your zodiac sign says about your gaming personality
What your zodiac sign says about your gaming personality Tuesday, August 20, 2019


Google incorporates OM SDK into in-app offering
Google incorporates OM SDK into in-app offering Tuesday, August 20, 2019


GPS locator tracking app gets updated for fleets and more
GPS locator tracking app gets updated for fleets and more Monday, August 19, 2019


Zero-day vulnerability announced byMcAfee at Defcon
Zero-day vulnerability announced byMcAfee at Defcon Monday, August 19, 2019


Two strategic advisors join Findora
Two strategic advisors join Findora Friday, August 16, 2019


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App Developer Magazine August-2019 for Apple and Android mobile app developers
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