Apple search ads is taking a big bite of the market

AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.

In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in this index.

"Apple has been delivering scale for non-gaming apps, ranking 8th in the universal volume index, and 3rd in the North America ranking. As a result, Apple Search Ads came in at #3 and #4 in the universal non-gaming and gaming power rankings, respectively." said AppsFlyer's blog post.

AppsFlyer Performance Index H1 2017 insights

• Facebook and Google are dominating the mobile ad space at positions #1 and #2 on Android and #2 and #3 on iOS respectively.
  


• Latin America has the highest share of installs coming from Google and Facebook, followed by Asia, Western Europe, and lastly North America.


• Facebook and Google’s share of installs in non-gaming was 70% higher than their share in gaming. When looking at OS, their share on Android was almost 50% higher than iOS.

Gaming

1.) Facebook
2.) Google
3. ) Unity Ads
4.) Apple Search Ads
5.) Applovin
6.) Chartboost S2s
7.) Vungle
8.) AdColony
9.) Liftoff
10.) Twitter

Non-Gaming

1.) Facebook
2.) Google
3.) Apple Search Ads
4.) Twitter
5.) AdColony
6.) Vungle
7.) AppLovin
8.) MUNDOmedia
9.) YouAppi
10.) Cheetah Mobile