10/26/2017 3:14:11 PM
Apple search ads is taking a big bite of the market
Mobile Marketing Index,Mobile Gaming Ads,Mobile Advertising
https://appdevelopermagazine.com/images/news_images/Apple-is-Taking-a-Big-Bite-of-the-Market-with-Search-Ads-App-Developer-Magazine_da1g92dk.jpg
App Developer Magazine

Apple search ads is taking a big bite of the market



Christian Hargrave Christian Hargrave in Marketing & Promotion Thursday, October 26, 2017
36,504

Mobile advertising index, AppsFlyer Performance Index H1 2017 - Edition V, has been released and shows Apple search ads worth it!

AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.

In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in this index.

"Apple has been delivering scale for non-gaming apps, ranking 8th in the universal volume index, and 3rd in the North America ranking. As a result, Apple Search Ads came in at #3 and #4 in the universal non-gaming and gaming power rankings, respectively." said AppsFlyer's blog post.

AppsFlyer Performance Index H1 2017 insights

  • Facebook and Google are dominating the mobile ad space at positions #1 and #2 on Android and #2 and #3 on iOS respectively.

  • Latin America has the highest share of installs coming from Google and Facebook, followed by Asia, Western Europe, and lastly North America.

  • Facebook and Google’s share of installs in non-gaming was 70% higher than their share in gaming. When looking at OS, their share on Android was almost 50% higher than iOS.

Gaming


1.) Facebook
2.) Google
3. ) Unity Ads
4.) Apple Search Ads
5.) Applovin
6.) Chartboost S2s
7.) Vungle
8.) AdColony
9.) Liftoff
10.) Twitter

Non-Gaming


1.) Facebook
2.) Google
3.) Apple Search Ads
4.) Twitter
5.) AdColony
6.) Vungle
7.) AppLovin
8.) MUNDOmedia
9.) YouAppi
10.) Cheetah Mobile


Introduction to graphic design

Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.

Consumer Behavior: Building Marketing Strategy

Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.



Comments

There are no comments yet, be the first to leave your remarks.

Leave a Reply