Apple search ads is taking a big bite of the market
|Christian Hargrave in Marketing & Promotion Thursday, October 26, 2017|
Mobile advertising index, AppsFlyer Performance Index H1 2017 - Edition V, has been released and shows Apple search ads worth it!
In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in this index.
"Apple has been delivering scale for non-gaming apps, ranking 8th in the universal volume index, and 3rd in the North America ranking. As a result, Apple Search Ads came in at #3 and #4 in the universal non-gaming and gaming power rankings, respectively." said AppsFlyer's blog post.
AppsFlyer Performance Index H1 2017 insights
- Facebook and Google are dominating the mobile ad space at positions #1 and #2 on Android and #2 and #3 on iOS respectively.
- Latin America has the highest share of installs coming from Google and Facebook, followed by Asia, Western Europe, and lastly North America.
- Facebook and Google’s share of installs in non-gaming was 70% higher than their share in gaming. When looking at OS, their share on Android was almost 50% higher than iOS.
3. ) Unity Ads
4.) Apple Search Ads
6.) Chartboost S2s
3.) Apple Search Ads
10.) Cheetah Mobile
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