OfferCraft and Swinomish Casino launch new gamified campaigns
|Christian Hargrave in Marketing & Promotion Friday, August 25, 2017|
New gamification marketing campaign launches weekly games on Facebook by OfferCraft and Swinomish Casino
The games, themed around a movie series, summer holidays and casino amenities and anniversaries, have been received enthusiastically by more than ten thousand people, and the prizes have driven hundreds of players each week to visit the property. Since initially launching in May, the weekly gamified offers have driven 6.97 times the number of redemptions compared to similar offers on Facebook and email made a year earlier.
Promotions using Facebook Live videos and SwinBig.com have led to a 15 percentage point increase (from 10% to 25%) in the reward redemption rate in the 2017 summer movie campaigns compared to 2016.
“Our audiences across social media love the games,” said General Manager Jay Ellenberger. “We couldn’t be happier - these have been some of the most successful digital marketing campaigns we’ve ever run.”
Creative Facebook Live campaigns have been the key to successfully promoting the games. Fans can watch livestream videos as the week’s new promotional game is introduced, driving thousands of video views each week, with an average viewing time of more than 10 seconds.
Swinomish has run more than 130 gamified campaigns for new patrons, Player’s Club members, and even employees since it began working with OfferCraft in January 2016. The property is about to begin using OfferCraft’s software to present information and training to employees in exciting and memorable new ways, including distributing benefits package information and forms through OfferCraft’s HR toolset.
“Swinomish has consistently been a wonderful partner,” said OfferCraft CEO Aron Ezra. “They are constantly pushing the envelope to deliver more to their guests, leveraging larger trends around livestream video and watching people play video games online to bring the thrill of the gaming floor to people’s mobile phones. We can’t wait to see what they’ll do next.”
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